A hair-raising tale of client terrorism
Published: Wed, 05/06/20
But, it’s one of those tales that never gets old, never stops being relevant, and is “evergreen” in its usefulness to those who do any kind of freelancing or service type business who don’t want to fall victim to fraud from vile people wanting to take advantage of you.
Here’s what happened:
She was still rather new to copywriting.
And, her business was mainly funded through referrals.
And what happened was, a client came to her who was a friend of a friend, and so she thought she could trust said client. And following are a few of the mistakes that resulted from needing the money at the time, and not being in a financial position to qualify leads:
* The client insisted on only doing business by phone, nothing in writing (emails, etc)
* The client paid Stefania $6,000 in fees — via her Stripe account
* The client continually lied about the project and kept moving the goal posts with due dates and expectations, etc
* The client then used the “you didn’t get the copy to me on time” excuse to do a chargeback
* The client got away with it all “Scot-Free.”
The result:
This client terrorist put Stefania $3k in the red. Literally $3k overdrawn. And, to make matters worse, she had bills due, her landlord was banging on her door for the rent, and she didn’t even have money to eat or pay for life’s necessities. Plus, she had nobody to ask for help — and would have (quite literally) been on the street in a matter of days.
Not fun at all.
And, it’s like something out of a freelancer’s nightmares.
Especially if you are low on cash, and really do need the money.
The solution?
Is found inside Troy Broussard’s “Automation Magic” program.
He talks a lot about using automation to make the freelance game go smoothly. And, I daresay following his advice can potentially help eliminate most of the chicanery and hijinx freelancers who are in a cash crunch tend to have to put up with, especially when it comes to prospecting and getting paid, or helping to avoid chargebacks if you collect your fees using PayPal, Stripe, etc.
The course sells for a whopping $20 until tonight at midnight EDT.
And, if you use my affiliate link by then, you will also get:
“elBenbo’s Swiperoscope Saga: Part 3”
These videos contain nearly 2-hours of word-for-word analysis of 5 emails in my private swipe file, put under the proverbial “microscope”, that have had the most direct influence on my own email writing.
Here’s a small taste of what’s inside these videos:
* The secret email (originally written way back in 2006 by an online info publishing pioneer) I use each month as a “template” to sell Email Players and other subscription-based offers.
* Exactly what to write in an email when you are not sure how to transition from telling a story to asking for money.
* How a former bank owner-turned affiliate marketer pulled off selling a $997.00 PDF eBook via short, blatant sales pitch emails each day. (And to the tune of selling a dozen or so per month — quite possibly the best business model ever invented!)
* A completely “unorthodox” way to give free information in your emails while also selling at the same time. (Perfect for the “give value!” social media mush cookies and sob sisters scared to death of selling.)
* What you must do if you think you are an internet tough guy or boss lady swearing & cursing in your emails... and want to sail through Google’s aggressive spam filters.
* An intelligent way to “swipe” and not sound like one of these idiot copywriters on Twitter always trying to sound cool or “clever” by ripping off how I word my emails.
* The world’s only official email marketing workout routine: How to burn calories while writing… and do it without moving a single muscle other than your typing fingers!
* A powerful “twist” you can put on your opt-in forms that turns on would-be buyers, while repelling non-buyers who will just complain and clog up your list.
* A slick way men can use to pick up women that also works like a charm to “pick up” more sales in your emails.
* A secret website (hosted in Switzerland) that contains a large “stash” of video trainings from one of the most prolific writers who ever lived! (You can access these videos today for just $5, and they teach some of the most practical and profitable lessons I’ve ever seen about writing, breaking into industries, building a customer avatar, and a slew of other writing topics.)
* One of the best examples ever created for how to “bake” infotainment into your emails.
* How my alter ego “elBenbo” got created. (This part probably won’t add anything to your life, but since a handful of people have asked over the years, here you go…)
* The real reason so many 20 & 30-something men are suffering from horrifyingly painful prostate problems & secksual dysfunction. (Nothing at all to do with email writing — but could possibly be a life-changer for younger men who hear it.)
* The Bible prophecy secret for sending blatant sales pitch emails people enjoy reading and buying from.
* A mental trick used by Olympic athletes to prevent tensing up before competing... that can also help eliminate struggling with what to write in your emails.
* How a group of brilliant “Mad Men” copywriters used cringe-worthy typos to make more sales in their advertising.
* A powerful subject line technique (perfected by a direct mail copywriter from the 1970’s for getting junk mail opened) that can radically increase your email engagement.
* A “school yard psychology” trick boys instinctively use to get the attention of girls that can make it hard to resist clicking your email links.
* An admittedly weird way (often used by one of the greatest biz opp email marketers who ever lived) of using the dash key to make plain text emails more engaging and easier to read.
* A one-sentence “crash course” (directly from an old school newspaper bureau chief-turned-world class direct response copywriting coach) about how to word sales copy to seep right into your prospect’s psychology.
* The best kind of questions to ask an indifferent or aloof client when trying to close him over the phone or in person.
* An old Jim Rutz (one of the single highest selling A-list copywriters who ever lived) trick for making it easier for people to keep reading your copy than to stop reading!
* How to create a unique “celebrity” persona for your emails from scratch.
* A brilliant email delivery tip that almost forces Gmail to love delivering your emails.
* A tried-and-true email call to action that is perfect for selling high-ticket products and events.
* A psychological trick (used by two of the most profitable copywriters in history) for drawing people into your email and other sales copy.
* A “dignified” way to use shaming to make your emails far more responsive and profitable.
* The most obvious way ever invented to prevent “ad blindness” to your emails and other advertising.
* And a whole lot more.
These bonus videos contain information about writing emails I have been selfishly keeping to myself for over a decade. But they’re all yours for $20 with Automation Magic if you ante up and buy it by today’s deadline.
Here’s my affiliate link:
http://www.EmailPlayers.com/automate
NOTE:
You'll need a smart phone to access these videos.
And it will have to be newer than when Steve Jobs still walked the earth.
Ben Settle