The old direct mail “formula” that can potentially turn $50 buyers into $5000 buyers online
Published: Tue, 05/05/20
“Recency, Frequency, Unit of Sale”
The young’uns online don’t describe it the exact same way.
I believe they call it Recency, Frequency, Monetary Value
Tomato - T-MAH-toe.
Whatever you call it, it is not only an extremely important direct mail principle list brokers have known and used for decades… but back in late 2018 while hearing the great Perry Marshall talk at an event we both spoke at (one of the great Brian Kurtz's Master Classes), I did not realize just how embedded this principle is within ALL marketing — online and offline.
It's the key to the whole game.
Reason why is, if you get your offers in front of leads who:
1. Recently bought something similar to what you offer
2. Frequently buy similar offers to what you offer
3. Paid good money for those offers…
…Your chances of success are radically & almost immediately ratcheted up.
It’s also something Troy Broussard — former Navy Nuclear Engineer-turned #1 marketing automation guy on the planet — teaches in his Automation Magic product, and in a way nearly anyone can use & understand… and that you can get for a mere $20 from my righteous affiliate link down yonder.
Specifically, a way he’s used for clients to turn $50 buyers into as much as $5,000 buyers.
All via combining some simple automation with the concept of RFM.
The deadline to get it is tomorrow (Wednesday 5/6) at midnight EDT.
More:
If you buy this course from my affiliate link by tomorrow’s deadline, you also get:
“elBenbo’s Swiperoscope Saga: Part 3”
These videos contain nearly 2-hours of word-for-word analysis of 5 emails in my private swipe file, put under the proverbial “microscope”, that have had the most direct influence on my own email writing.
Here’s a small taste of what’s inside these videos:
* The secret email (originally written way back in 2006 by an online info publishing pioneer) I use each month as a “template” to sell Email Players and other subscription-based offers.
* Exactly what to write in an email when you are not sure how to transition from telling a story to asking for money.
* How a former bank owner-turned affiliate marketer pulled off selling a $997.00 PDF eBook via short, blatant sales pitch emails each day. (And to the tune of selling a dozen or so per month — quite possibly the best business model ever invented!)
* A completely “unorthodox” way to give free information in your emails while also selling at the same time. (Perfect for the “give value!” social media mush cookies and sob sisters scared to death of selling.)
* What you must do if you think you are an internet tough guy or boss lady swearing & cursing in your emails... and want to sail through Google’s aggressive spam filters.
* An intelligent way to “swipe” and not sound like one of these idiot copywriters on Twitter always trying to sound cool or “clever” by ripping off how I word my emails.
* The world’s only official email marketing workout routine: How to burn calories while writing… and do it without moving a single muscle other than your typing fingers!
* A powerful “twist” you can put on your opt-in forms that turns on would-be buyers, while repelling non-buyers who will just complain and clog up your list.
* A slick way men can use to pick up women that also works like a charm to “pick up” more sales in your emails.
* A secret website (hosted in Switzerland) that contains a large “stash” of video trainings from one of the most prolific writers who ever lived! (You can access these videos today for just $5, and they teach some of the most practical and profitable lessons I’ve ever seen about writing, breaking into industries, building a customer avatar, and a slew of other writing topics.)
* One of the best examples ever created for how to “bake” infotainment into your emails.
* How my alter ego “elBenbo” got created. (This part probably won’t add anything to your life, but since a handful of people have asked over the years, here you go…)
* The real reason so many 20 & 30-something men are suffering from horrifyingly painful prostate problems & secksual dysfunction. (Nothing at all to do with email writing — but could possibly be a life-changer for younger men who hear it.)
* The Bible prophecy secret for sending blatant sales pitch emails people enjoy reading and buying from.
* A mental trick used by Olympic athletes to prevent tensing up before competing... that can also help eliminate struggling with what to write in your emails.
* How a group of brilliant “Mad Men” copywriters used cringe-worthy typos to make more sales in their advertising.
* A powerful subject line technique (perfected by a direct mail copywriter from the 1970’s for getting junk mail opened) that can radically increase your email engagement.
* A “school yard psychology” trick boys instinctively use to get the attention of girls that can make it hard to resist clicking your email links.
* An admittedly weird way (often used by one of the greatest biz opp email marketers who ever lived) of using the dash key to make plain text emails more engaging and easier to read.
* A one-sentence “crash course” (directly from an old school newspaper bureau chief-turned-world class direct response copywriting coach) about how to word sales copy to seep right into your prospect’s psychology.
* The best kind of questions to ask an indifferent or aloof client when trying to close him over the phone or in person.
* An old Jim Rutz (one of the single highest selling A-list copywriters who ever lived) trick for making it easier for people to keep reading your copy than to stop reading!
* How to create a unique “celebrity” persona for your emails from scratch.
* A brilliant email delivery tip that almost forces Gmail to love delivering your emails.
* A tried-and-true email call to action that is perfect for selling high-ticket products and events.
* A psychological trick (used by two of the most profitable copywriters in history) for drawing people into your email and other sales copy.
* A “dignified” way to use shaming to make your emails far more responsive and profitable.
* The most obvious way ever invented to prevent “ad blindness” to your emails and other advertising.
* And a whole lot more.
These bonus videos contain information about writing emails I have been selfishly keeping to myself for over a decade.
But they’re yours for $20 with Troy’s Automation Magic.
Assuming, of course, you get it by tomorrow’s Wednesday (5/6) midnight EDT deadline.
Here’s my affiliate link:
http://www.EmailPlayers.com/automate
Ben Settle