How to use “Easter eggs” to turn lukewarm customers into raving fans
Published: Wed, 05/06/20
After several years of building out automation for his 7, 8, and 9-figure clients — as well as his own offers — Troy Broussard invented what he calls his “Easter Egg” secret, that can possibly help turn customers who buy one of your offers into raving fans who love buying & consuming all your other offers, too.
It’s something certain, very savvy game designers do, too.
And, it’s easy to set up, or pay someone to set it up, on the cheap for you.
Here’s how he explains it in his Automation Magic course:
===
Hell, I even use Easter eggs inside of my platform where if they watch a specific lesson, and it won't be all of the lessons, I just put it in a random few of them that have something that makes reference to maybe something else that I have to sell, and I watch and see if they consume that lesson.
It applies a tag that says:
“hey, they watched this one,” and then that kicks off a process where I automatically unlock another piece of bonus content for them and give them an Easter egg. And it should be no surprise to you, because I'm a businessman, that that Easter egg, while it's designed to make them feel great that they got something extra, it's also designed to make me money, because what I'm showing them is another opportunity that they have to spend money with me.
Okay?
This is how business is done.
This is how marketing automation is done to serve you.
And so course educators, trainers, software, anybody that is selling stuff that has courses attached to it or training videos attached to it, you can use these automation triggers, these little micro events to trigger all types of engagement boosting and consumption boosting little messages and triggers.
In our app platforms we use it to send off push notifications.
When new content is published. When they finish something, we give them some random little pat on the backs and feedback and encouragement.
That's what it's about.
Engagement plus consumption gets ROI.
But remember, to do this, you have to think like a businessman and not a marketer. It's not about just going out there and getting more sales. It's about going deeper with the relationships of the sales that you already got and getting them so much incredible value for the purchase that they made that they'll buy everything you ever sell in the future.
===
The raw value baked into these advanced insights for just $20 is bonkers.
But, this $20 offer ends tonight at midnight EDT.
That’s in less than an hour from when I am sending this.
And, frankly, it may already be too late, depending on when you see it.
Plus, as a “carrot” to get you shoot your inner procrastinator dead as a hammer, if you grab it with my affiliate link before the deadline in a few minutes, you shalt also get:
“elBenbo’s Swiperoscope Saga: Part 3”
These videos contain nearly 2-hours of word-for-word analysis of 5 emails in my private swipe file, put under the proverbial “microscope”, that have had the most direct influence on my own email writing.
Here’s a small taste of what’s inside these videos:
* The secret email (originally written way back in 2006 by an online info publishing pioneer) I use each month as a “template” to sell Email Players and other subscription-based offers.
* Exactly what to write in an email when you are not sure how to transition from telling a story to asking for money.
* How a former bank owner-turned affiliate marketer pulled off selling a $997.00 PDF eBook via short, blatant sales pitch emails each day. (And to the tune of selling a dozen or so per month — quite possibly the best business model ever invented!)
* A completely “unorthodox” way to give free information in your emails while also selling at the same time. (Perfect for the “give value!” social media mush cookies and sob sisters scared to death of selling.)
* What you must do if you think you are an internet tough guy or boss lady swearing & cursing in your emails... and want to sail through Google’s aggressive spam filters.
* An intelligent way to “swipe” and not sound like one of these idiot copywriters on Twitter always trying to sound cool or “clever” by ripping off how I word my emails.
* The world’s only official email marketing workout routine: How to burn calories while writing… and do it without moving a single muscle other than your typing fingers!
* A powerful “twist” you can put on your opt-in forms that turns on would-be buyers, while repelling non-buyers who will just complain and clog up your list.
* A slick way men can use to pick up women that also works like a charm to “pick up” more sales in your emails.
* A secret website (hosted in Switzerland) that contains a large “stash” of video trainings from one of the most prolific writers who ever lived! (You can access these videos today for just $5, and they teach some of the most practical and profitable lessons I’ve ever seen about writing, breaking into industries, building a customer avatar, and a slew of other writing topics.)
* One of the best examples ever created for how to “bake” infotainment into your emails.
* How my alter ego “elBenbo” got created. (This part probably won’t add anything to your life, but since a handful of people have asked over the years, here you go…)
* The real reason so many 20 & 30-something men are suffering from horrifyingly painful prostate problems & secksual dysfunction. (Nothing at all to do with email writing — but could possibly be a life-changer for younger men who hear it.)
* The Bible prophecy secret for sending blatant sales pitch emails people enjoy reading and buying from.
* A mental trick used by Olympic athletes to prevent tensing up before competing... that can also help eliminate struggling with what to write in your emails.
* How a group of brilliant “Mad Men” copywriters used cringe-worthy typos to make more sales in their advertising.
* A powerful subject line technique (perfected by a direct mail copywriter from the 1970’s for getting junk mail opened) that can radically increase your email engagement.
* A “school yard psychology” trick boys instinctively use to get the attention of girls that can make it hard to resist clicking your email links.
* An admittedly weird way (often used by one of the greatest biz opp email marketers who ever lived) of using the dash key to make plain text emails more engaging and easier to read.
* A one-sentence “crash course” (directly from an old school newspaper bureau chief-turned-world class direct response copywriting coach) about how to word sales copy to seep right into your prospect’s psychology.
* The best kind of questions to ask an indifferent or aloof client when trying to close him over the phone or in person.
* An old Jim Rutz (one of the single highest selling A-list copywriters who ever lived) trick for making it easier for people to keep reading your copy than to stop reading!
* How to create a unique “celebrity” persona for your emails from scratch.
* A brilliant email delivery tip that almost forces Gmail to love delivering your emails.
* A tried-and-true email call to action that is perfect for selling high-ticket products and events.
* A psychological trick (used by two of the most profitable copywriters in history) for drawing people into your email and other sales copy.
* A “dignified” way to use shaming to make your emails far more responsive and profitable.
* The most obvious way ever invented to prevent “ad blindness” to your emails and other advertising.
* And a whole lot more.
These bonus videos contain information about writing emails I have been selfishly keeping to myself for over a decade.
But they’re all yours for $20 with Automation Magic.
Assuming you get it by the midnight EDT deadline which is just minutes from now.
Here’s my hearty affiliate link:
http://www.EmailPlayers.com/automate
NOTE:
You'll need a smart phone to access these videos.
And it will have to be newer than when Steve Jobs still walked the earth.
Ben Settle