4 reasons why affiliate marketing is a bunch of hooey
Published: Sat, 05/09/20
“What’s this case AGAINST affiliate marketing nonsense?”
Lower your whip there, Lash LaRue.
Yes, affiliate marketing can be extremely profitable.
I do it myself, at times, obviously, but I don't make it my *main* thing. But overall it PALES in comparison to selling your own products.
Some reasons why include:
1. List building
You get a short term sale/commission, but the publisher gets all the long term benefits of having another buyer (not just a lead) on their list.
Goodie for the publisher.
Not necessarily so goodie for you…
2. Less money
You can make a 50% (or whatever) commission selling someone else’s product, or 100% commission selling your own. Yes, I know some publishers pay 100% commissions, but see reason #1 again.
3. Cookies
Think about this:
Someone gets your email on their smart phone or iPad and opts in. Unless they buy from that same device you might not get the credit for the sale. This happens a lot. Especially, I noticed, during launches — which is one reason why I no longer participate in launches when dozens of other affiliates are all mailing their lists at the same time.
Technology is far from perfect.
Don’t let the pinheads fool you on this.
Especially the marketing cucks pushing infusionsoft down your throat or whatever whiz-bang solution they insist has perfect tracking. I’ve been nailed by this happening, with others getting paid based on my work, with solid proof to back me up.
Somewhere along the way you might lose the commission you rightfully earned.
Phooey.
4. No guarantee of getting paid
Publishers are notorious for not paying. Of course, this is is not a problem with certain affiliate platforms and reputable publishers, etc.
But something to consider…
All right, let’s face it.
You and I both know hardcore affiliate marketers reading this email are rolling their eyes and think I’m nutty for saying this. But it’s all about good, better, best. With selling affiliate offers being good and your own offers being best.
If you want to sell your own products then check ye this out:
Danny Iny has a free eBook he’s giving away today (I believe today is the last day you can get it free, but don’t quote me on that…) about online courses using the same principles he uses. It is part of a launch he’s doing, and this short, easy read can help you get up and started building a course whether you buy anything else from him or not.
And before you ask:
Yes, this is an affiliate link, but only for tracking for Danny’s team.
I don’t get paid any commissions whether you buy anything on the backend or not.
I am promoting it because I like Danny’s course building info (I have promoted his stuff for years, and always recommend him for course building), and because he is doing something else for my business instead of paying me any commissions during his launch.
Either way, the eBook is free.
The knowledge he’s giving away is free.
And, yes, using what he teaches in his eBook is free:
http://www.EmailPlayers.com/course
Ben Settle
P.S. Begin tease...
Now that I just got done dumping on affiliate marketing, I will also take this time to tease something:
Soon I will have an affiliate program for businesses to promote.
Specifically, for businesses who want a subscription-based offer (i.e., continuity, you get paid every month on it, for as long as you customer uses it), that pays well, and that you could use as a front end or back end, and potentially build a business around, perhaps.
I ain't talking about "Email Players", though.
I am talking about something that is much more universally applicable, that can be sold to virtually any operation doing business online.
More on this next month.
Tease over.
For now...