How this A-list freelance copywriter gets paid to prospect for new clients

Published: Fri, 05/08/20

One of my favorite pieces of advice when I did client work and was always looking for clients (back when Fred Flintstone roamed the earth) came from an interview my pal Michael Senoff did with the great, and esteemed A-list copywriter Bob Bly.

The advice in that interview?

Bob was saying how he used his books to get clients.

For example:

(And since Bob reads these emails sometimes, I will try to be as accurate as possible from what I remember in that interview, so as to not incur his mighty wrath…)

He had a prospective client contact him.

And, the client was on the fence about hiring him.

So what did Bob do?

Start begging?

Pleading?

Cutting his fees?

Hard selling?

No, he simply said (paraphrased):

“How about I Fedex you a copy of my book, go through it and after that if you don’t decide to hire me, that’s okay, good luck.”

So simple.

I remember after hearing that I would do something similar that worked — with a copywriting course, which demonstrated (1) I know what I’m talking about (2) I’m legit and (3) I actually, you know, write (as Ken McCarthy told me after seeing I had a ton of content on my site, “it’s rare to find copywriters who actually write…”)

It also let me get paid while I prospected for clients.

i.e., sold the product which also served as a prospecting tool.

More:

Most recently, I’ve had similar experiences selling copywriting related products.

I don’t even take clients anymore, yet several would-be clients have merely seen my daily emails and heard I had a product, and immediately wanted to hire me sight unseen.

Anyway, the point of all this?

If you’re a freelance copywriter there’s no need to starve.

Simply do this:

1. Build a quality & genuinely useful product about copywriting

2. Mail your list daily about it

3. You get paid on those sales and, if you fill your product with information about your services, you will almost certainly get leads who may want to hire you

i.e., You get paid to prospect, baby.

What?

You don’t know how to build a product?

Then I highly recommend you stop being a snob and download the free eBook Danny Iny is giving away today showing you how it’s done. Yes, this eBook is part of a launch he’s doing. But this short, easy read can help you get up and started building a course whether you buy anything else from him or not.

That’s just the kinda guy Danny is…

Also, no, this is not an affiliate link.

Well, it IS a an affiliate technically.

But, it’s just there for tracking purposes for Danny’s team.

I get paid not even a single shilling in affiliate commissions from any of it.

I am promoting it because Danny's online course creation info is something I recommend to people who ask anyway, and also because I asked him to do something else for my business in exchange for promoting his free eBook instead of paying me any affiliate commissions.

Anyway, here’s where to download the free eBook:

http://www.EmailPlayers.com/course

Ben Settle