Sneaky little tricks for building an eCommerce empire
Published: Mon, 05/04/20
Thus, below is a lesson directly from Troy Broussard’s Automation Magic video course I reckon any eCommerce business — big or small — can use to amp up sales, even in this tanking economy that’s got everyone hiding under the bed like a nervous dog during a thunderstorm. Not only is this info immediately applicable, but is a nice “sneak preview” of what’s in this course he is giving to my Horde for a mere $20 until Wednesday (5/6) at midnight EDT via my affiliate link below.
You’re welcome…
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I've worked with a lot of E-commerce companies, and many of them, I've got to tell you, don't even have an email list that they're using, and it just scares me.
I can't believe how much money they're leaving on the table.
One of my clients in my mastermind a few years ago came to me, and he was doing over seven figures a year in his E-commerce store and he had never sent out a single email. The only emails he had ever sent were receipts that people were given after they made a purchase.
And that was it. No emails, none.
And it was just amazing to me.
And we went through and we set up discount triggers for people that had an abandoned cart, and we set up all of these different things that just in an automation standpoint made just incredible difference in his business. It tripled his business inside of like seven months, and what we did, just to give you some of the few things that we did, is first of all we optimized his site around getting more leads onto his list.
We began sending out a weekly tips newsletter, as well as some other content.
He was emailing about three to four times a week, and that was really powerful.
We set up category based tagging on his website so that when somebody visited a particular page of his site, it was within some type of a category, and we would apply a tag for that category, and that way we knew what those people were interested on. We also set up cart abandonment, so that as they went to check out but didn't, then we would trigger off a three email series of cart abandonment emails designed to get people to complete their purchases that they hadn't done. We then took and uploaded all of his customer data and put it into Facebook and created a custom audience, and we also created a lead custom audience. But for him, most of it was all customers because he had never done anything on the lead generation side.
Well, then we took that customer audience, because he had so many thousands of customers, he had great customer data, we took that and we told Facebook to go create a look alike audience using that data and find new people that had a lot of the same shared interests as his buyers, so that we could create a campaign for that.
Ran leads and ads to bring people into it, offered them first time buyer coupons, all of that stuff that just dramatically ramped up his business, and it was all done through marketing automation.
So I went through a whole bunch of different things that you can do there with marketing automation that is super, super powerful for E-commerce. Understanding that it's been more than 90 days since somebody's ordered, and having that automatically calculated and automatically applying a tag so that you can then kick off a marketing sequence to try to get them to come back into your store, and maybe you give them a discount coupon to bring them back or something to that nature, or run a two for one special, or anything that you can think of. But understanding RFM and using automation to automatically apply it and enforce it is just a surefire way to explode your E-commerce business.
If you're not using marketing automation and email just in a massive way with your business and you're an E-commerce niche, then I've got to tell you, you're sitting on a gold mine.
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Very powerful stuff indeed.
And, it’s but a mere taste of the 50+ videos (I lost count of how many there are, he keeps adding to it…) inside his Automation Magic product. Including tips on how to outsource it all if you don’t want to mess with setting it all up yourself. He even gives you the names of the two people Troy outsources his own jobs to.
There is simply no excuse to not be getting hordes of new business.
Especially now, with all your competition standing around with their John Thomas’s in their hands wondering what to do, and knee-jerkedly cutting back on their advertising and their marketing education, when they should be ramping up both to seize marketshare.
To get this course for just $20 use my affiliate link here:
http://www.EmailPlayers.com/automate
Deadline to get it is Wednesday (5/6) at midnight EDT.
Ben Settle
P.S. If you buy the course today, you also get an extremely rare & valuable bonus:
“elBenbo’s Swiperoscope Saga: Part 3”
These videos contain nearly 2-hours of word-for-word analysis of 5 emails in my private swipe file, put under the proverbial “microscope”, that have had the most direct influence on my own email writing.
Here’s a small taste of what’s inside these videos:
* The secret email (originally written way back in 2006 by an online info publishing pioneer) I use each month as a “template” to sell Email Players and other subscription-based offers.
* Exactly what to write in an email when you are not sure how to transition from telling a story to asking for money.
* How a former bank owner-turned affiliate marketer pulled off selling a $997.00 PDF eBook via short, blatant sales pitch emails each day. (And to the tune of selling a dozen or so per month — quite possibly the best business model ever invented!)
* A completely “unorthodox” way to give free information in your emails while also selling at the same time. (Perfect for the “give value!” social media mush cookies and sob sisters scared to death of selling.)
* What you must do if you think you are an internet tough guy or boss lady swearing & cursing in your emails... and want to sail through Google’s aggressive spam filters.
* An intelligent way to “swipe” and not sound like one of these idiot copywriters on Twitter always trying to sound cool or “clever” by ripping off how I word my emails.
* The world’s only official email marketing workout routine: How to burn calories while writing… and do it without moving a single muscle other than your typing fingers!
* A powerful “twist” you can put on your opt-in forms that turns on would-be buyers, while repelling non-buyers who will just complain and clog up your list.
* A slick way men can use to pick up women that also works like a charm to “pick up” more sales in your emails.
* A secret website (hosted in Switzerland) that contains a large “stash” of video trainings from one of the most prolific writers who ever lived! (You can access these videos today for just $5, and they teach some of the most practical and profitable lessons I’ve ever seen about writing, breaking into industries, building a customer avatar, and a slew of other writing topics.)
* One of the best examples ever created for how to “bake” infotainment into your emails.
* How my alter ego “elBenbo” got created. (This part probably won’t add anything to your life, but since a handful of people have asked over the years, here you go…)
* The real reason so many 20 & 30-something men are suffering from horrifyingly painful prostate problems & secksual dysfunction. (Nothing at all to do with email writing — but could possibly be a life-changer for younger men who hear it.)
* The Bible prophecy secret for sending blatant sales pitch emails people enjoy reading and buying from.
* A mental trick used by Olympic athletes to prevent tensing up before competing... that can also help eliminate struggling with what to write in your emails.
* How a group of brilliant “Mad Men” copywriters used cringe-worthy typos to make more sales in their advertising.
* A powerful subject line technique (perfected by a direct mail copywriter from the 1970’s for getting junk mail opened) that can radically increase your email engagement.
* A “school yard psychology” trick boys instinctively use to get the attention of girls that can make it hard to resist clicking your email links.
* An admittedly weird way (often used by one of the greatest biz opp email marketers who ever lived) of using the dash key to make plain text emails more engaging and easier to read.
* A one-sentence “crash course” (directly from an old school newspaper bureau chief-turned-world class direct response copywriting coach) about how to word sales copy to seep right into your prospect’s psychology.
* The best kind of questions to ask an indifferent or aloof client when trying to close him over the phone or in person.
* An old Jim Rutz (one of the single highest selling A-list copywriters who ever lived) trick for making it easier for people to keep reading your copy than to stop reading!
* How to create a unique “celebrity” persona for your emails from scratch.
* A brilliant email delivery tip that almost forces Gmail to love delivering your emails.
* A tried-and-true email call to action that is perfect for selling high-ticket products and events.
* A psychological trick (used by two of the most profitable copywriters in history) for drawing people into your email and other sales copy.
* A “dignified” way to use shaming to make your emails far more responsive and profitable.
* The most obvious way ever invented to prevent “ad blindness” to your emails and other advertising.
* And a whole lot more.
These bonus videos contain information about writing emails I have been selfishly keeping to myself for over a decade.
But they’re all yours for $20 with Automation Magic.
That is, assuming you don't procrastinate like lesser mortals are wont to do.
Here’s my affiliate link:
http://www.EmailPlayers.com/automate