How to cut down on the frustrations of delivering digital
Published: Mon, 05/04/20
Back in 2016 your pal & long-suffering daily email servant decided to start a membership site (called “elBenbo’s Apprentice”) that would have been purely digitally delivered. Up until then, I had been almost exclusively selling physically delivered — by mail — info products like Email Players, and my other products. But, I got the “bug” to do a paid membership site, which would deliver my podcast (which was way too valuable to keep giving free, in my opinion) and a whole slew of other digital content each month, including a pile of bribes to get people inside that was so long it took over 40 *pages* of bullets to explain in the ad.
The result?
It was the single most successful launch I’d ever done at the time.
But, I also stopped sending the launch emails before the launch was over.
And, I abruptly killed the entire project off the next day.
Why?
Because it was a gigantic pain the gluteus assimus. With roughly 1,000 customers, we were getting overrun with support desk requests (far too many sent to me personally, even though we had a clearly-displayed support email) day and night, with people not getting their passwords, not being able to download content, having duplicate emails where they didn’t remember which one to login with, support emails going to spam (or routed to a folder due to them setting up rules in their Outlook or Gmail sending emails from me to it), not being able to access the private Facebook group that was attached, and the list goes on and on and on.
I remember telling Producer Jonathan (my partner in the venture):
“If it’s this bad with 1,000 members, it’ll be a nightmare of monstrous proportions when we get 5k, 10k, or more!”
He agreed wholeheartedly.
It all took the fun out of the whole thing.
And, I retreated back to my cozy coastal cave selling physical products again.
Then, last year, I got the digital offer “bug” again.
This time, to run a special sale selling a bunch of digital content very inexpensively. And, like the elBenbo’s Apprentice offer, it far exceeded my expectations to the tune of nearly $20k in sales from just 8 emails over 5 days. If I’d gone full-on “Ben Settle” sending the usual 15+ emails I do during sales, it’d have no doubt been a ho’ bunch more.
But, that turned out to be a mini-nightmare, too.
And, for all the same reasons the elBenbo’s Apprentice offer was.
Thus, my utter revulsion to selling digital products.
The nonsense involved with digital delivery is enough to turn my not-so-delicate stomach.
That is, until recently.
Because Troy Broussard told me that while, yes, digital delivery is ALWAYS a pain in the arse — even to the people claiming to have the largely mythical “lifestyle” internet businesses just selling digital seamlessly — there is a way to cut down on a lot of the evils & frustrations of delivering digital content. Admittedly not 100% all - like during THIS sale, we had some hiccups with sales coming via the Safari browser, for example. But vast majority have been smooth as honey.
A way that is ridiculously obvious, yet I don’t know a single business in our space that does it.
A way that again, is not perfect (nothing is), but I daresay it’ll probably make a whole lot of online sellers happy if they invest the time in setting it up.
At least, the ones who are wise enough not to procrastinate on getting Troy’s Automation Magic product for just $20 via my affiliate link before the looming deadline (Wednesday 5/6 at midnight EDT) rearing its snarling, evil head.
More:
If you buy the course today, you also get an extremely rare & valuable bonus:
“elBenbo’s Swiperoscope Saga: Part 3”
These videos contain nearly 2-hours of word-for-word analysis of 5 emails in my private swipe file, put under the proverbial “microscope”, that have had the most direct influence on my own email writing.
Here’s a small taste of what’s inside these videos:
* The secret email (originally written way back in 2006 by an online info publishing pioneer) I use each month as a “template” to sell Email Players and other subscription-based offers.
* Exactly what to write in an email when you are not sure how to transition from telling a story to asking for money.
* How a former bank owner-turned affiliate marketer pulled off selling a $997.00 PDF eBook via short, blatant sales pitch emails each day. (And to the tune of selling a dozen or so per month — quite possibly the best business model ever invented!)
* A completely “unorthodox” way to give free information in your emails while also selling at the same time. (Perfect for the “give value!” social media mush cookies and sob sisters scared to death of selling.)
* What you must do if you think you are an internet tough guy or boss lady swearing & cursing in your emails... and want to sail through Google’s aggressive spam filters.
* An intelligent way to “swipe” and not sound like one of these idiot copywriters on Twitter always trying to sound cool or “clever” by ripping off how I word my emails.
* The world’s only official email marketing workout routine: How to burn calories while writing… and do it without moving a single muscle other than your typing fingers!
* A powerful “twist” you can put on your opt-in forms that turns on would-be buyers, while repelling non-buyers who will just complain and clog up your list.
* A slick way men can use to pick up women that also works like a charm to “pick up” more sales in your emails.
* A secret website (hosted in Switzerland) that contains a large “stash” of video trainings from one of the most prolific writers who ever lived! (You can access these videos today for just $5, and they teach some of the most practical and profitable lessons I’ve ever seen about writing, breaking into industries, building a customer avatar, and a slew of other writing topics.)
* One of the best examples ever created for how to “bake” infotainment into your emails.
* How my alter ego “elBenbo” got created. (This part probably won’t add anything to your life, but since a handful of people have asked over the years, here you go…)
* The real reason so many 20 & 30-something men are suffering from horrifyingly painful prostate problems & secksual dysfunction. (Nothing at all to do with email writing — but could possibly be a life-changer for younger men who hear it.)
* The Bible prophecy secret for sending blatant sales pitch emails people enjoy reading and buying from.
* A mental trick used by Olympic athletes to prevent tensing up before competing... that can also help eliminate struggling with what to write in your emails.
* How a group of brilliant “Mad Men” copywriters used cringe-worthy typos to make more sales in their advertising.
* A powerful subject line technique (perfected by a direct mail copywriter from the 1970’s for getting junk mail opened) that can radically increase your email engagement.
* A “school yard psychology” trick boys instinctively use to get the attention of girls that can make it hard to resist clicking your email links.
* An admittedly weird way (often used by one of the greatest biz opp email marketers who ever lived) of using the dash key to make plain text emails more engaging and easier to read.
* A one-sentence “crash course” (directly from an old school newspaper bureau chief-turned-world class direct response copywriting coach) about how to word sales copy to seep right into your prospect’s psychology.
* The best kind of questions to ask an indifferent or aloof client when trying to close him over the phone or in person.
* An old Jim Rutz (one of the single highest selling A-list copywriters who ever lived) trick for making it easier for people to keep reading your copy than to stop reading!
* How to create a unique “celebrity” persona for your emails from scratch.
* A brilliant email delivery tip that almost forces Gmail to love delivering your emails.
* A tried-and-true email call to action that is perfect for selling high-ticket products and events.
* A psychological trick (used by two of the most profitable copywriters in history) for drawing people into your email and other sales copy.
* A “dignified” way to use shaming to make your emails far more responsive and profitable.
* The most obvious way ever invented to prevent “ad blindness” to your emails and other advertising.
* And a whole lot more.
These bonus videos contain information about writing emails I have been selfishly keeping to myself for over a decade.
But they’re all yours for $20 with Automation Magic.
Assuming, of course, you get it by the Wednesday (5/6) midnight EDT deadline.
Here’s my affiliate link:
http://www.EmailPlayers.com/automate
Ben Settle