Anti-social media list building

Published: Sun, 03/22/20

Another reader asks the magic list building question:

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How do you build a list without the visibility of social media ?

Just to clarify my background, I am about to turn 51, and I’ve been a pharmacist for 30 years. I’m burned out and have been following you for about 2 months. I was trying to figure out how to build a list by using social media, and now this advice

You told me recently not to sign up for email players til I had an offer. I still got nothing.

Props for your Villians book. Have actually been giving some “life” advice to my 21 year old son based on some of your observations.

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You can still build a list using social media.

I just don’t personally mess with it anymore.

Mainly because of its incessant thought-policing, politically-motivated de-platforming, blatant privacy abuse, and their data-sharing/leaking schemes... plus there have been many unintended marketing benefits I wasn’t expecting such as the massive increase in productivity, clarity of thinking, freed up time, less accessibility (which has resulted in more demand for my attention i.e., buying what I sell, a nice side benefit...), etc.

But I would never say not to use paid social media ads if you want to use them.

I have used paid ads from Facebook, Twitter, and AdWords to build my list in the past.

And, I have gotten many leads doing so.

And while you can scale those leads, the quality paled in comparison to the leads I get now. Plus, I don’t have to follow all these sites’ goofy ever-changing rules, either.

The trade off is, I don’t get as many leads.

But, since I’m a 4 quarters vs 100 pennies kinda guy, that suits me just fine.

Plus, it's rare for a long-term customer to have found me via a Facebook or AdWord ad. Almost all have come from referral-based leads. And, I can “siphon” away the best quality leads from the above platforms, free, now in some ways and cases.

How?

By using a couple ways I talk about in my “Email Players List Swell” book.

It’s on sale for half the price listed on the sales page until midnight EDT tonight.

But, a word of warning:

These methods inside can help someone build a list from scratch.

And, the leads will very likely be high quality.

Certainly higher quality than random social media leads in my experience.

But, all my methods take time and they take patience, and in some cases you will need some kind of network (even if it's small). And I don’t recommend someone who has no list or presence in their chosen market buy it thinking this is going to be the magic list building method that liberates them from the 9-5 world or saves them from foolishly wasting months or years putting off getting things going until now.

It’s but a tool for the toolbox.

And if you got the right stuff, a very powerful one at that if you use it right.

We’re almost to tonight's deadline to get this book at a thick 50% discount.

A heads up before buying, though:

We burned through my inventory of these books a lot quicker than I anticipated, and I have to print new sets up to fulfill all new orders. That means it could potentially, and maybe very likely - depending on how fast the printer can get them done next week - take a good week or two, possibly three, to deliver any "Email Players List Swell" books bought from now until the end of this sale. I doubt it will take quite as long as I am making it sound. Sometimes they can do them really fast, sometimes it takes a lot longer.

But either way, I wanted to let anyone know before buying.

Here is the link:

http://www.EmailPlayers.com/list

Ben Settle