The 100+ year old secret weapon of history's greatest marketing minds
Published: Sun, 03/22/20
Many years ago (circa 2008) the great Gary Bencivenga sent me a slender little volume his mentor (and for real advertising “legend” David Ogilvy) said had changed his life and urged all his employees to read at least once per year. And I have since learned many of history's greatest marketing & business minds were big fans of it, too.
It was a 32-page pamphlet-like book called:
“Obvious Adams”
It is a short story about an advertising man who was not the best or most skilled copywriter or marketing mind… but whose ads were ultra successful simply because he knew how to spot the “obvious” solutions to problems.
It’s quite the fascinating read, too.
And, it teaches a special kind of “mindset” you won’t find in other copywriting or marketing books. Plus, even though it was published way back in 1916, it’s just as relevant (in my not-so-humble opinion, even more relevant) today.
Take podcasts, for example.
How I leverage podcast interviews is one of the 3 main ways I’ve built what I believe is one of the most responsive lists in my industry. Especially since, they can nab you some of the best, most loyal, and most productive (i.e., doers) customers you can ever ask for. It’s astonishing to me how many of my most successful customers found me via a podcast I was interviewed on, and I have heard similar tales from other people I know up in this business.
But back to the story:
Not too long ago I had an Obvious Adams-inspired brain belch about podcasts.
Specifically, how to monetize all my appearances better.
To my knowledge, nobody else is teaching (much less doing on any kind of regular basis) what I am playing with this on some of the podcasts I appear on, but that can potentially bring you lots of new sales and leads, and lets you shamelessly pitch whatever you want on podcasts in a way hosts love and that the audiences love.
And, yes, it can make people far more likely to want to join your list, too.
(Without having to change your opt-in bribe or anything like that.)
A true Obvious Adams method.
And, guess what?
I teach it in detail on pages 70-71 in my “Email Players List Swell” book.
In fact, not only am I applying this to podcast appearances (when it’s practical to do so), but to many other facets of my business and the results have already been far better than expected.
You can have the book for 50% off the price listed on the sales page until midnight (EDT).
That doesn’t leave much time for procrastination.
However, a heads up before buying:
We burned through my inventory of these books a lot quicker than I anticipated, and I have to print new sets up to fulfill all new orders. That means it could potentially, and maybe very likely - depending on how fast the printer can get them done next week - take a good week or two, possibly three, to deliver any "Email Players List Swell" books bought from now until the end of this sale. I doubt it will take quite as long as I am making it sound. Sometimes they can do them really fast, sometimes it takes a lot longer.
But either way, I wanted to let anyone know before buying.
Details here:
http://www.EmailPlayers.com/list
Ben Settle