The Dan Kennedy-inspired direct mail secret I use to build my email list
Published: Sat, 03/21/20
A plumber who got all the customers he could handle.
Could charge far more than any other plumber probably could.
And, that impressed DK so much, he used it as a case study in his Peter Lowe Conference talks.
And, even though Dan was talking about direct mail lists, the lesson behind the story has been one of the single greatest *email* list building methods I’ve ever used, and continue to use, and will continue to use for many years into the future.
Plus, it’s free to use, too.
(Unlike the direct mail version of it.)
Also, I have found it lets me connect a pipe — so to speak — to the faucets of paid traffic platforms and, in a completely roundabout sort of way, drain some of the best leads from those sites onto my own list in many cases, and in a way that is much simpler than it sounds.
My “Email Players List Swell” book talks about this.
No, there is nothing at all "new" about anything inside.
But, I believe the way I've methodized list-building can help almost any business — new or old — start to build a responsive email list fairly quickly. Maybe not a big list, and certainly not as big as paid advertising can probably get your business. But, I'll take the Pepsi Challenge using this against paid ad lead quality any day.
The book is selling for half the price listed on the sales letter until tomorrow at midnight (EDT).
A heads up before buying, though:
We burned through my inventory of these books a lot quicker than I anticipated, and I have to print new sets up to fulfill all new orders. That means it could potentially, and maybe very likely - depending on how fast the printer can get them done next week - take a good week or two, possibly three, to deliver any "Email Players List Swell" books bought from now until the end of this sale. I doubt it will take quite as long as I am making it sound. Sometimes they can do them really fast, sometimes it takes a lot longer.
But either way, I wanted to let anyone know before buying.
If you want it at the discount, best high-tail it over to this link immediately:
http://www.EmailPlayers.com/list
Ben Settle