You can’t scale free
Published: Sat, 03/21/20
(i.e., the kind people pay thousands of dollars to attend)
And, I remember one of the people in the room asking him a question about generating traffic and leads, and building a list, and about paid lead generation vs free lead generation. And at one point in his infinite wisdom, Ray chanted the magic words:
“You can’t scale free.”
Very true.
Very, very, very true.
And at the time, I thought I was probably leaving many sales on the table by not doing paid traffic, and quickly went to work hiring the best people I know about the subject to do it for me using Facebook and Google AdWords.
At first, they generated quite a few leads.
And, also, quite a few customers.
But, over time, I started realizing something:
Paid leads mostly sucked for my particular business.
I could see how they would be great for some businesses, but not for all businesses. Especially if you want a business like your pal elBenbo has — where you don’t want to spend a lot time “warming up” leads, dealing with contemptible new product junkies & low class jackasses looking for cheap and handholding, and dealing with people you have to exert more effort into turning into buyers, putting up with people whining about getting too many emails, people who can't even read in some cases (I exaggerate not about this), and people who may make great one-time buyers, but not long-term customers.
This is why, unless something changes, I’ve switched to referral-based leads.
i.e., leads referred to me.
No, you cannot “scale” these leads.
But, there is one method I use to get large “spurts” of leads at a time — and without giving the privacy-butchering powers-that-be at Google, Facebook, etc any of my money, but while still being able to siphon leads from those sites (and without even having a Facebook account, which I deleted 16 months ago, I might add).
I teach this in-depth in my “Email Players List Swell” book.
It’s on sale and discounted at half off the price listed on the sales page.
That is, until tomorrow at midnight (EDT).
But, a word of warning:
There is nothing “sexy” about anything in this book.
There is nothing, really, even “secret” about any of the info, either.
It’s made up of “meat & potato” list-building methods certain, very smart online marketers have been doing since the early 90’s, well before social media existed, that requires a lot of patience, time, and hard work to implement, and that is not scalable in any way, shape, or form. But, these methods allowed me to build what I believe to be one of the most responsive lists in my industry.
If you want the details before the deadline, go here:
http://www.EmailPlayers.com/list
Ben Settle