How to build a doo-bag empire
Published: Thu, 03/05/20
Or maybe if you are stuck in a job and want OUT, as fast as you can.
A business that:
1. Has little (maybe none) competition
2. Has plenty of potential customers HAPPY to be pitched
3. Is an easily-reached market
4. Can be started for less than $30 probably
5. Can potentially pay you $100+ per day or more
6. Is scalable - meaning, once you get it going, you can start farming out the work to other people who need zero skills to do the work
True story:
Back when I moved to the Burgle (Roseburg, OR) from the coast for a 2-year stretch, I had found myself with having to clean up my dog’s poop for the first time since getting her. Before then I would walk her to the beach or a nearby empty lot where she would let the hounds out (so to speak) all over the place and I’d never had to clean it up.
Not so in the duplex where I lived in the Burgle.
The poop piled up like lies in Washington DC in the back.
Thus, when I found out there was a guy who had started a poop-cleaning business, I was on that like white on rice.
I not only wanted to hire the guy to do it, I was eager to pay him.
And you know what?
Although he was a flake when it came to business, and his daughter (who I was dating at the time) then had to do the noble deed of cleaning up Zoe's piles, I reckon there are plenty of lazy dog owners like me. In fact, when I used to do office cleaning 20 years ago, it was the same - nobody wanted to clean their own offices. And lot of people have an even bigger hatred when it comes to cleaning dog poop.
Thus, the following business plan:
1. Go to the store and buy a pooper scooper and some doo-bags (bags you put dog poop in). That is your entire “investment” — probably less than $30.
2. Find a list broker and see if you can find a list of all the dog owners in your county.
3. Send them a post card offering to clean their dog poop — make sure you include a bold guarantee (“if you see even one smidgen of dog poop in your yard when I’m done I’ll double your money back”). If you are tight on cash, you can also post fliers on boards in churches, the post office, go door-to-door to yards with big dogs in the back (i.e., full of poop), tell your friends, family, co-workers, etc what you’re up to… and so on, you can probably get business that way without spending a penny.
4. Start doing the jobs, and get as many as you can on retainer.
Obviously, don’t quit your job until it makes sense.
But, it probably wouldn’t take long.
Frankly, even in a small town you could likely make out like gangbusters. If you charge, say, $20 per session (that’s what I paid, it was worth every penny), and do *only* 5 jobs per day, that’s $100 per day.
But, that ain’t all, McGruff.
After that, you can kick it up a notch:
5. When you got it down, farm out the work to local high school kids.
6. Scale at will to the entire county.
7. Put a site up and drive local traffic to it via AdWords, Facebook, direct mail, whatever method works best for you.
8. Collect emails from your customers and local dog owner traffic — start emailing that list dog-related information, affiliate offers, etc along with a pitch for your dog poop cleaning service, and any JV’s you do with dog-related local services (dog walkers, vets, trainers, etc).
9. Enjoy life profiting from doo-bags.
Yes its crap work at first.
But most people are “above” doing it.
And because of that, competition will be almost non-existent, and a ballsy guarantee (like the one above) will eliminate them, anyway. Plus, just by using a little bit of direct mail via post cards (dirt cheap) or knocking on doors and utilizing your network of local friends, and any organizations (church, etc) that allow you to post on their bulletin boards, you will clean up.
And that’s it.
Want to make a full time income in just a few hours per week?
Then forget buying another $29 “make mooney online!” eBook, and spend it down at the pet store shoppe instead.
Get some doo-bags and a scooper.
And, follow the steps above.
And while you’re building that, make sure you do it in conjunction with the brilliantly simple & effective tips and ideas inside my affiliate offer this week for buying the 2 eBook bundle version of:
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Ben Settle