Why only chumps pay for info products
Published: Thu, 03/05/20
If you pay for these things, you’re a chump.
If you buy these things, you’re a champ.
And, I’ll prove it to you right now:
One of my most prized possessions in my marketing library is "Email Players" subscriber Gary Bencivenga’s $5k “farewell” seminar on DVD. I bought that bad-boy in early 2008. And, I have gone through it some 30+ times. It stung forking over the $5k for that at the time. But, I can trace hundreds of thousands of dollars in sales of my products and probably tens of millions of dollars (collectively) in sales in some of my old clients’ income (when I did client work) to the info that course.
I still go through it once per year.
And, I still profit immensely from it.
Thus, I bought that course, I didn't pay for it.
On the other hand:
If I’d done what probably 95% of online marketers and 100% of new product junkies do these days with info products — where I'd have just sit on it, maybe flipped through it every now and then, took a selfie with it for Facebook to signal to everyone how smart I want them to think I am, then flitted off to the next bright shiny slot machine in the goo-roo casino for another exciting new-purchase dopamine drip… and made nothing from it, got zero benefit from it, and basically give it the same value as I would a doorstop as a result… I would have paid for it and not bought it.
Paying for it would have made me a chump.
Buying it though, has helped make my sales copy a champ.
There are many more ramifications to this phenomenon, and many benefits to be had from people who understand it, and realize how much more long term valuable buyers are vs short term payers.
This inner game extends beyond business though.
In fact, I dare say it goes perfectly with the information inside the “Stop Being Poor” 2 eBook bundle I’ve been selling as an affiliate all week, will keep selling until tomorrow night at midnight EST, and will give those wise souls who buy it by that deadline a rare and valuable swipe file:
“The Email Players Swipe File: Volume 1”
This is an 88-page swipe file of Email Players newsletter sales letters and ad inserts I’ve included over the last 100+ issues, since 2011 when it first launched. These are mostly short, “impulse” ads that have collectively helped pull quite a bit of dough, but there are some long form sales letters stuffed in there, too. And I believe they can also make great ad "templates" (not copy & paste - only losers & amateurs do that) to model & adapt for your offers, regardless of industry, niche, or product category. And when you buy the “Stop Being Poor” 2 eBook bundle above from my affiliate link, and send me your receipt by the deadline, I shalt send it to you.
But, let me be very clear about this:
You must send me your receipt by the deadline to get this swipe file, even if you buy before the Friday 3/6 at midnight EST deadline. If you send me your receipt after the deadline, well, thank you for the sale, but you won’t be getting the bonus.
To get this 2 eBook bundle and the bonus swipe file today, go here immediately:
http://www.EmailPlayers.com/stop
Ben Settle