The ethical marketing secret an evil “Goat Glands” doctor used to help build a million dollar business
Published: Sat, 02/29/20
He was known as the “goat-gland doctor”, and was both enormously famous and notoriously infamous for creating a multi-million dollar empire based on transplanting goat testicles into men, to cure impotence and all kinds of other male ailments.
He operated clinics and hospitals in multiple states, too.
And while he was despised and his methods discredited over and over and over by the medical community, he got away with doing this, and created the proverbial fortune, for almost two decades before he was stripped of his license to practice medicine in Kansas and several other states.
He eventually died penniless from malpractice, wrongful death, and fraud suits.
But, like any con man, you can mine a ton of ethical & legitimate marketing, persuasion, advertising, and sales lessons from observing how he used various marketing media and principles to sell his ideas and create hundreds of thousands of raving fans, many eager to buy from him, defend him, and tirelessly employ their rationalization hamsters to excuse him and his fraudulent ways.
One of which I write about in the March “Email Players” issue.
Specifically, something he methodically did to get lots of new business.
It’s also something the late, great Gene Schwartz did in his ads, too, believe it or not.
And while Goat Gland Brinkley use it unethically, Schwartz and other high level marketers and copywriters have used it for decades to beef up sales and revenue completely ethically. It’s also something I’ve been doing for years to attract and close some of the best, highest paying, and most respectable customers I’ve ever had the pleasure of serving via my books, courses, and even most recently in a new SaaS venture I am neck deep in.
More:
There are few things that can build credibility like this particular method.
And, I dare say, newbies can and should do it especially aggressively, even though it’s probably the furthest thing from their minds to do.
To get the full story you’ll have to high-tail it on over to the link below immediately.
After I send the March issue to the printer today, it’ll be too late.
Here’s the link:
http://www.EmailPlayers.com
Ben Settle