Why I avoid masterminds like the bigfoot apocalypse plague
Published: Thu, 01/16/20
And the reason why is simple:
I learned a long time ago, I am of zero use to anyone at them.
This was abundantly clear when I hosted the annual Oceans 4 Mastermind with my pals from 2013-2016. And the main reason why is, my business model is, and always has been, way too simple and way too "boring" for virtually anyone else I’ve ever been in one of these rooms with.
It used to amaze me how creative people get about complicating their businesses.
Especially with how much bloat and waste and new guru-trick seeking urges they have.
And, because of that, I simply have nothing to bring to the table that can help them unless and until they get their shyt together, first.
A somewhat recent real life example:
At the great Brian Kurtz’s masterclass that I spoke at in late 2018, a good part of the first day was hot seats by the great Jay Abraham. For several hours, one-by-one, I watched businesses march up to the front of the room to have their businesses, ideas, and challenges solved by the Great One.
And that was all fine and good.
But, I also couldn’t help but think the entire time, with every single person begging to touch the Great One’s sleeve for a morsel of marketing wisdom…
“Why don’t they just build a list and mail it?”
I say this with no exaggeration that practically every single person I saw get a hot seat could have prevented or even outright fixed the challenges they faced by first and foremost having a business model built from the ground up correctly in the first place. But because they didn’t, they had to have a master like Jay Abraham clean up their acts, which he did quite brilliantly, I will add. In fact, Mr. Abraham had to keep telling them he isn't a tactics guy, but a strategy guy, and that they needed to focus more on the strategy-side of things.
I’m not saying this to rib on any of them, by the way.
I’m simply saying, in my way of thinking, their businesses were way too complicated.
Their lack of thinking strategically was their worst enemy, not their lack of tactics, which almost always do nothing but add more and more layers of complexion to businesses. And from what I could tell, had many of them opened the feed sack (so to speak) of their businesses correctly from the start — and pulled the string across the top, and not ripped it down the middle — all the “feed” in their business would be extracted cleanly and orderly, instead of chaotically strewn all over the place, constantly needing to be found, picked up, and shoved back into the bag, only to keep falling out and having to be shoehorned back in with more fixes and patches.
And so it is...
Anyway, here’s why I bring all this up:
Last weekend my pal Troy Broussard and I did a training about how to structure a very simple, non-complex, and completely dummy-proof business that can potentially reach into the 6, and possibly even 7 over time, figures… right from your phone.
It’s everything I’d tell people at Masterminds if I could be bothered to go.
And, if people who attend masterminds even wanted to hear.
Whatever the case, we recorded it.
And, your Pal gets a bit righteously indignant during it.
I couldn’t help it.
This topic irks me sometimes.
And if you are new-ish, but with a list of course, this could very well help you come into the game correct. If you've been at it a while, it may require some radical changes to make work.
Either way, it takes some thinking.
And some strategic planning.
And, also, the ability to adapt and improvise for your unique situation.
If you want in on this recording, here’s what to do:
1. Go to the link below using your Phone and register for the official Ben Settle App (it is only a phone app for now)
2. Follow the simple instructions
Here lay the link:
http://www.elBenbo.com
Ben Settle
P.S. One bit of other free content inside (I ain’t saying which one) will be restricted after Sunday. Which means, people who register and download the App today will have it indefinitely as if they bought it. But everyone else after Sunday will have to pay for it.
If you want it all, best hurry, knees to chest…