The 5 point palm exploding heart marketing technique
Published: Mon, 12/30/19
The story went like this:
A young punk full of piss & vinegar found a wise & very skilled kung fu master to learn from. And the first thing this foolish punk tells this wise kung fu master is:
“I want to learn advanced fighting!”
The kung fu master thought about this for a second.
And, replied with:
“Advanced?”
“Yes Master, show me advanced fighting tricks!”
So the kung fu master leads his eager new disciple to a lit candle. He then throws a punch next to it so fast, the speed of his punch puts the candle out!
“Advanced like that?” asks the kung fu master.
To which the punk kid nearly explodes in excitement:
“Yes! Advanced like that! Teach me that!”
To which the master replies, “First, you have to learn how to punch.”
This is something that applies to many a newbie who has swam the moat and scaled the treacherous terrain to my mountain lair in "Email Players", wanting to learn email, copywriting, and marketing. And, the vast majority of them never last past me giving them the most basic of instructions. In fact, last month one especially clueless chick in the MLM niche even told me the advice I gave her about how to grow her business was “disappointing.” And the reason why is she was seeking the marketing equivalent advice on how to put out a candle with a punch, without learning the basics of punching, first — such as what part of the fist to use to punch, how to position her body so she can use the force of gravity to make her punch far more devastating, the best parts of her opponent’s body to strike, and the list goes on.
In her mind, she thinks she's advanced.
But her questions - all extremely amateur - showed otherwise.
Thus, the basic 101 info I gave to start with that disappointed her.
Which brings Yours Crotchety to the point:
Few want to learn the marketing & copywriting equivalent of being able to punch properly before trying to put their first through a wooden plank.
Thus, they are the ones that tend to, for example, subscribe to “Email Players” and ask amateur questions that anyone with a marketing 101 grasp of the fundamentals should already know first, only to quit soon after to continue chasing "advanced" info they lack the knowledge & context to use even if they find something legit.
Fun fact:
There’s little I can do to help raw newbies who are too lazy or ignorant to have learned the fundamentals before subscribing — which is why I spend so much time in these emails turning them away.
Learning the basics is not supposed to be “easy” or “fast” or even “fun.”
If it was, everyone would do it.
Instead, few ever bother to or have the character to persist through the bloody knuckles, hard work, or learning curves.
And, thus, they never outgrow mediocre at best, and fail miserably at worst.
Bottom line:
Everyone wants to learn the copywriting & marketing equivalent of Pie Mei’s Five Point Palm Exploding Heart Technique. But, nobody wants to spend the months learning & applying the raw basics of how to build a simple offer and a list to sell that offer to... before learning the advanced info I dispense about how to mail that list day in and day out to build trust and interpret and get a feel for how and what else to sell them for years and decades into the future.
Which brings me to the rub:
The January “Email Players” issue.
It won’t show you any advanced marketing or copywriting techniques.
But, the copywriting & persuasion technique it does teach can be far more effective than any other "advanced" copywriting & persuasion technique I’ve ever seen.
It’s also ironically newbie friendly, too.
As well as something experienced pros can use to ratchet up sales.
But, like the sales letter clearly says:
You have to have a list and offer to use what the newsletter teaches.
Otherwise, who is going to read your sales copy and emails when you apply it?
This is common sense, but common sense is far from common. Especially amongst those too lazy to want to learn the basics of direct response marketing first, which you must know in order to effectively use this secret technique, which is, in my opinion, a somewhat newbie-accessible marketing equivalent of Pie Mei’s Five Point Palm Exploding Heart Technique. But even a newbie should know the basics of copywriting before attempting it.
All right, enough kung fu analogies.
Let’s get it on:
The deadline to get the January issue is tomorrow.
If you try to subscribe after that, you will not get the January issue.
Here’s the link:
http://www.EmailPlayers.com
Ben Settle