How to know if someone is going to refund your product before they even buy it
Published: Thu, 11/21/19
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Im really interested in this cold email template offer your affiliate partner is selling. I'm wondering if he has a guarantee of any sort that I will love the templates?
I want to use some of it for B2C and then actually go into B2B with my existing services.
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As a general rule, I don’t bother answering this question.
About any product.
For any reason.
Why?
Because 99% of the time, anyone asking this question, in not only my experience, but every single direct response marketer I know’s experience, too... they are saying:
“I intend to refund this.”
Now, they don’t usually go in with that intent.
And, it’s usually not malicious, either.
But, a refunder’s rationalization hamster will play Twister with anything they purchase to justify to themselves their decision to refund in a way so they don’t feel like the low class jackass they are behaving like when they return something that was honestly advertised, and delivered on what that advertising promised.
That’s just how the human brain works.
Cognitive dissonance is a very real phenomenon.
Anyway, that's why I hardly ever answer this question when asked.
But, this time I did.
And, I did it with a glorious No.
Something else to think about:
Nobody can guarantee you an emotion (i.e. such as his asking if there is a “guarantee I will love this”) any more than they can guarantee you a result. Who cares if you love it? The real question is, did you use it and did it work? If so, it shouldn’t matter if you love it or hate it or are indifferent to it. If you didn’t use it, or didn’t use it on the right leads, or don't have something to offer anyone wants, or didn’t use some critical thinking in applying it, and it failed, that’s on you, not the templates.
Some people get pissy with me about my tyrannical attitude about refunders.
And that’s fine.
In fact, I appreciate it when they do.
Why?
Because all they’ve done is flag themselves down as someone I have no desire to do business with in any other capacity whatsoever, saving me time, and saving them money.
Everyone’s grinning…
All right, so that’s that.
If you want Jon Buchan’s cold email templates for half of what everyone else pays… with no guarantees you will love them or profit from them, and knowing going in you get out of anything you buy exactly what you put in (i.e. you understand you won’t get heat out of a cold stove, you have to add the wood…), then use my blatant affiliate link to get them at half of what everyone else pays:
http://www.charm-offensive.co.uk/settle/
This offer ends tomorrow (Friday 11/22) at midnight EST.
Ben Settle
P.S. If you get his cold email templates before tomorrow's deadline, you also get a bonus video:
"A Crafty LinkedIn List Building Hack"
There are no guarantees anyone will love this either.
But, according to Jon:
(Full disclosure: I have not used it, since I am not on Linkedin)
"It's a tactic that is repeatable and reliable. You can do it several times per month (or more, depending on how hard you want to push it), allowing you to add countless new, relevant, interested subscribers to your email list without having to spend money on Facebook ads. And because of how LinkedIn works, it is highly unlikely that this tactic will cease to work."
To get it, prance on over to my affiliate link before the deadline:
http://www.charm-offensive.co.uk/settle/