Secret gurus nobody cares about
Published: Wed, 09/25/19
They got — and still get — Yours Grateful a lot of new business.
Take, for example, a once-popular rapper who tried (unsuccessfully) to troll me.
He tweeted lots of inane comments at me & certain “Email Players” subscribers.
But there was one ditty he tweeted at me I shalt always be grateful for, saying how he owns a couple online book stores, personally curates the entire selection, and has a book deal with some publisher I'd never heard of.
Then, the punchline:
“Where’s your bookstore Ben? When does your book come out?”
I remember looking at an imaginary audience Johnny Carson-style after that.
Which book, exactly, would he like to see?
I had at least a few dozen books between the inexpensive ones I sell on Amazon and the expensive books I sell directly via email.
Anyway, the point isn’t to pick on this magnificent man.
It’s to show you what a secret guru looks like.
Secret gurus are the business equivalent of what Vox Day calls “secret kings” — which is a fantasy fiction trope where perpetually rejected & bitter people project their desire to be seen as the rightful ruler and king over everyone… but nobody recognizes it or their talent/genius.
And when you look around, you will see them everywhere.
Especially on Facebook, Twitter, Reddit, etc.
They can be pretty spiteful, bitter trolls, of course.
But, they can also be extremely good for your business, too.
Which is why I talk a fair bit about how to identify these amazing guys — with real-life examples — and one of the simplest ways on God’s blue earth to profit from them and their hijinx.
The fun begins on page 15 in the October “Email Players” issue.
Here’s the link to subscribe to get this issue, while there’s still time to get it:
http://www.EmailPlayers.com
Ben Settle