Dead copywriter reveals how to profit from WEAK ads
Published: Wed, 09/04/19
And, yes, one of the reasons for this is because I'm doing a joint venture with Michael Senoff, selling Gene Schwartz's famous speech to Phillips Publishing that has changed so many peoples' lives (including Yours Unruly’s).
And I got to thinking about that speech again today.
And specifically, a little piece of headline advice in it that changed everything for me, and helped me pen winners even when my ads were weak.
(Especially when I was just starting out.)
What was the advice?
Simply this...
"When you are dealing with someone of real brilliance that does a headline absolutely beyond all belief, then you are going to have a hard time winning. Probably you are going to lose then no matter how many facts you have."
In other words...
According to Mr. Schwartz without that magic headline, even "great" copy will get slaughtered by a newbie who writes a better one. Good news, for newbies, though. And maybe that's why he spends so much time on headlines in the speech.
Gene competed against the best of the best.
Had probably seen thousands of split tests.
And, knew exactly how to write headlines that would win even though (by his own admission!) he was never the best "writer" in the game.
Excellent stuff.
And, at $20 it's a steal.
To get it before it goes back to $297, go here:
http://www.CopySlacker.com/labor
BTW, this is my affiliate link.
And if you order from it, Michael will send you a couple bonuses:
1. A 527 ad swipe file (which includes Gene Schwartz ads)
2. "The Sales Letter Jam Session" (which teaches you the nuts and bolts of how to build an ad from beginning to end)
Hurry, though.
This offer ends soon.
Ben Settle
P.S. Here's the link:
http://www.CopySlacker.com/labor