Possibly the most shameless & shameful secret of influence ever discovered
Published: Sat, 08/10/19
— Walter White
AKA the Villainous Heisenberg
“Breaking Bad”
Since I’ve been nattering on about villains all weekend to promote my new “Villainous Weapons of Persuasion” book — I want to switch gears and talk about superheroes.
Specifically, a comicbook title about superheroes.
And, how it made Marvel Comics a pretty penny many years ago when that title was low on sales, and they wanted to goose those sales back up.
The comicbook was the Fantastic Four.
And, what Marvel Comics shamelessly did was this:
Marvel swapped out the four main characters with four of their most popular characters from their highest-selling comicbooks at the time:
Wolverine, the Hulk, Ghost Rider, and Spiderman.
They also hired one of the most in-demand artists to draw it, too.
(Art Adams — easily one of the most popular comicbook artists of the day.)
And, to make this obvious money-grab even more obvious… they put a slug at the top of one of the books that swapped out the usual “World's Greatest Comic Magazine” tagline it had, with:
“World's Most Commercial Comic Magazine”
This went beyond merely being honest and candid or damaging admissions, etc.
All are extremely persuasive principles of persuasion, especially today when people are far too worried about being liked, posturing for likes, and bowing at the altar of likes on social media.
But this method is an example of something much more powerful.
Much more persuasive.
And, much more profitable when used in business, especially.
It’s something you can use to not only ratchet up your sales, but also silence critics, too. And, if you’re a guy, even get yourself more dates. Frankly, the benefits of the secret Marvel used in that tagline expands into dozens of areas of your life — business and otherwise.
And, yes, I go into detail about in my new book:
“Villainous Weapons Of Persuasion”
It’s launching until tomorrow night at midnight EDT.
And, if you buy and send me your receipt for it by that deadline (not just buy it, but send the receipt for it by the deadline), I will also give you a link to a secret playlist of over 2 hours of advanced marketing, copywriting, and business lessons called:
“The Stefania Files: Volume 3”
But that jerky old deadline is coming up fast.
To get your meat hooks on this book in time to get the bonus videos go here immediately:
http://www.VillainsBook.com/weapons
Ben Settle