The secret benefit to selling books on Amazon
Published: Tue, 08/06/19
But, there’s one benefit I doubt many of them touch on.
A benefit that has put many rupees in my squealing happy capitalist piggy bank.
What benefit do I speaketh of?
1-star reviews, of course.
Oh, how I love my 1-star reviews.
For one, practically every one of them is rooted in nothing but bitterness, projection, whining, inability to read in context, or jealousy. And for another thing, they are fun to read and make sales from.
For example, here are some juicy 1-star reviews for my first Villains book:
“Ray” who says:
“I recommend this book to any patriarchal old timers. The frequency and way that Settle speaks of women is pretty telling of his character. You can be a "villian" without speaking of and viewing women in this manner. I have a pretty good idea what kind of women are flocking to him.”
And a bloke named “CA_Dreamin”, who opines:
“Very chauvinistic. I was only able to ignore it through page 30. Disappointed I voted for this book with my dollars. Also, it's only 100 pages and the print is huge. It's more of a big pamphlet than it is a book.”
And a mighty man named “Leo R. Dube, Jr.” who gives this strong 1-word review:
“Weak”
But, my all-time favorite is from “Sue” who holds a candlelight vigil while saying:
“I cannot imagine anyone actually liking this book and taking it seriously? He basically tells you to be a jerk and you'll get what you want. I have a different philosophy I go by which is to be kind to people but that's one of the things he says to definitely not do and to not put anyone or anything outside your 'mission' first. Not even your spouse. I feel sorry for the guy actually. He had a couple of good quotes in there in the beginning but 80% of this book was a waste.”
Sue's was an especially ironic one.
Why?
Two reasons:
1. Long-time reader Lianne-Carla quipped back as a reply to it:
“You bought a book about Villain’s and, expected it to say be nice to people? That's like looking for steak recipes in a vegan cook book.”
2. Because my Villains books don't tell you to be a jerk, but at the same time were never about being “nice.”
Nice creates chaos and misery, and is an attribute to avoid, frankly not even God Himself in the Bible, is described as “nice.”
Why?
Because nice will get you killed eventually.
My Villains books teach to, yes, be respectful and kind… but never nice. That is, if you want to make the most sales and have the most peace of mind you can get while you walk this mud hole planet.
Or, sally forth and keep being Mr. Nice Guy White Knight all you want.
Like the first bloke who virtue signals for women in one sentence, while insulting them the next.
Incidentally:
It's astonishing to me how many "nice" guy celebrities were #metoo-ed...
Whatever the case - if you are sick of being kicked around, treated like a second class citizen, bitter from being constantly rejected by people, and playing life by everyone else’s rules while you fake smile in public and cry in your Kombucha or Pabst Blue Ribbon beer in private… then Yours Cruelly can help.
My Villains books can roto-rooter all that nice nonsense out of your psyche.
Install a thick slab of steel onto your back bone.
And, change the way people treat you and react to you sometimes (literally) overnight.
Sound a bit like puffery?
Maybe it is all just puffery.
Or, maybe… just maybe… I speaketh the truth, as evidenced by the 115+ 4 & 5 star reviews (completely unsolicited — I didn’t bribe or beg anyone to like some of these so-called Amazon goo-roos do).
Whatever the case, these books are short.
Quick to read (in one sitting, if you want).
And are intended to create change ASAP — without slugging through tomes of boring text to “pad” them for length.
More:
The 3rd book of the series — Villainous Weapons of Persuasion — will be no different.
It formally launches in just a couple days.
Here’s the link to read the first two volumes in the meantime:
http://www.VillainsBook.com
Ben Settle