A proverbial lost law of persuasion unto itself
Published: Thu, 08/08/19
— Uncle Ralph
“Kick-Ass 2”
Recently, I re-watched the show “Lost.”
(About a group of people whose plane crashes on a mysterious island).
And one of my favorite scenes is when Dr. Jack Shepherd needs to get a locked Halliburton suitcase containing guns and ammo from the sometimes-Villainous James Sawyer. The only way to get this case is to persuade Sawyer — who purposely antagonizes and causes mischief to the group, and who is intensely curious about the contents inside himself — to give it up.
So what does Jack do?
Well, it just so happens Jack has been treating Sawyer for a knife wound.
And what Jack does is, he shows Sawyer a bottle of pills and says:
“That’s the antibiotic I’ve been giving you for the knife wound in your arm. You’re right in the middle of the treatment cycle now, if I keep giving you the pills you’re going to be as right as rain. But I’m going to stop giving you the pills. And for two days you’re going to think you’re all good, then it’s going to start to itch. The day after that the fever’s going to come and you’re going to start seeing red lines running up and down your arm. A day or two after that you’ll beg me to take the case, just to cut off your arm.”
Obviously, Sawyer has no real choice but to give Jack the case.
Anyway, here’s why I bring it up:
There is a secret and — dare I say it? — “lost” principle of persuasion and influence going on that goes way beyond the obvious of what it looks like on the surface.
A secret used by mothers to persuade their kids not to do drugs.
Used by smart copywriters to close more clients.
And even used by evil world leaders to influence mobs to kill and butcher innocent people.
More:
I explain this weapon of persuasion — along with many other examples — in chapter one of my new “Villainous Weapons Of Persuasion” book that launches this weekend. And if you buy it — Kindle or print — and send me your receipt before Sunday at midnight EDT (not just buy it, but send your receipt by the deadline)… I will give you a rare & precious gift:
“The Stefania Files: Volume 3”
These 11 private video trainings contain over 2+ hours of advanced marketing, copywriting, and business lessons I recorded for my woman Stefania’s ongoing business & marketing education.
Some of the secrets on these videos include:
* Little-known psychological & neurological insights into how to create an offer.
* The WebMD secret to making even your blatant sales pitches fascinating and hard to resist buying from. (Believe it or not, people love sales pitches that do this, will spend hours reading those pitches, and even crave having what those pitches are offering - including sometimes even shelling out whatever price you ask if you do this right.)
* Advice to real estate agents who want to immediately close more sales and be the only agent anyone wants to buy from in town (yes, even on your very next deal).
* How to position yourself as a genius in your niche/market/industry without giving a single solution or doing any hard teaching or sharing any value whatsoever.
* Earl Nightingale’s advice for businesses who have convinced themselves they need to be on Facebook and want to make more sales on there. (You won’t get any of the likes or validation or ego boosts you’re seeking, but sales should roll in hot and heavy.)
* How to use an X-acto knife to significantly increase your speed of learning new information.
* A clever way of tricking your brain into not procrastinating building your email list.
* Secret ways for instantly building your will power without hypnosis, affirmations, or other silly gimmicks.
* The shooting pool success secret of an infamous MLM convict who the world despises and hates.
* A centuries-old sales technique for writing email subject lines people can’t ignore.
* How to use email subject lines to slice clean through lead apathy and skepticism.
* How to delete peoples’ overwhelming desire to delete your emails on sight.
* The dumb mistake 99% of marketers make that guarantees you bore people into ignoring your emails, social media posts, books, eBooks, videos, podcasts, and other content.
* The Aristotle marketing & content-creation secret used by shallow politicians who are fawned over by voters and the media… to get elected over deep thinking politicians who are ignored by voters and the media.
* Non-legal advice for keeping health offer sales copy, emails, and other marketing as compliant & safe as you can from government meddling and attacks. (If you sell anything health or money-related I suggest listening to this particular video more than once — it could potentially save you from a lot of heartache and pain.)
* How to make even your most outrageous (assuming they are true…) sales letter claims more believable and credible.
* How the world’s greatest living copywriter got a 200+% increase in response by making a headline objectively *weaker*.
* A computer scientist’s secret for “leveraging” Google and Facebook’s vast customer databases to make your sales letters, lead generation ads, and squeeze pages more responsive.
* How to start knowing what products and services to sell your list before they even know they want them.
* A reclusive A-list copywriter you’ve probably never heard of’s secret tip for automatically building a stronger brand, stronger sales, and a stronger relationship with your customers.
* A “counter intuitive” strategy for taking the sting out of high lead generation and product fulfillment fees.
* How a gas station dominated its market by charging almost twice as much for gas as all its competitors.
* And the list goes on, and on, and on…
Again, for the the half-wits who like to procrastinate:
The deadline to get these videos is Sunday, 8/11 at midnight EDT.
You must buy send me your receipt (not just buy the book) by that time, or no videos for you. Since I have nothing but contempt for procrastinators, and take a sadistic pleasure in denying them things they want… I wouldn’t put this off if you want this offer.
Especially since, Amazon is notorious for not sending customer receipts right away.
Here’s the link:
http://www.VillainsBook.com/weapons
Ben Settle