The kooky bullet-point secret I have selfishly kept to myself since 2005
Published: Wed, 07/31/19
The reasons for this were many.
And, I have never once seen another copywriter do it.
Probably because it doesn’t look like it *should* work at all.
But, I have used this kind of bullet in several of my own ads since, and while I can’t say they were split tested against another version that didn’t use this kooky bullet point method, those ads have been incredibly successful.
Anyway, I have selfishly kept this to myself for 15 years.
(I don’t think you’ll find it in any my books, etc).
That is, until now.
As pages 16-18 in the August “Email Players” issue go into what this bullet point method is, examples of it, and the psychology behind it.
I’m sending this issue to the printer today.
After I do so, it will be too late to get your meat hooks on it.
To read about the newsletter and terms, go here immediately:
http://www.EmailPlayers.com
Ben Settle