The diabolical “sequel” to the most revered & reviled content I’ve ever published
Published: Thu, 07/25/19
This last April I published what was easily the most hated & loved, attractive & repulsive, followed & SPURNED “Email Players” issue I have written lo these last 8 years (Irreverent factoid: this month marks the 8th anniversary of the newsletter…)
That issue was not only both loved & reviled, it also got your humble narrator:
(1) The most people using, deploying, and profiting from it.
(2) The most people leaving my hairy Horde after reading it, never to return.
The reason?
It was 100% useless to small thinking new product junkies, goo-roo fanboys, and marketing proles.
Especially those who can’t think past “swipe & deploy.”
i.e. the vast majority of so-called online marketers.
But, this is why many seasoned pros in my Email Players of the Horde (EPOTH) went out of their way to praise that issue, and also why so many others who joined in time to get it told me they literally couldn’t sleep at night because it made their minds abuzz with so many ideas to test and try… while making others leave in literal contempt and disgust at me for daring to insist they do what few other businesses (especially online) can't be bothered to do:
To think.
And to problem-solve.
And to market at a deeper level than the typical goo-roo living offer-to-offer.
What I asked then — and continue to ask — of the EPOTH is hard work.
Which, of course, is kind of painful at first. And, for some, takes some getting used to. And, that’s why it marked a whole new direction in the newsletter I’ve been going ever since. And, I will be going in that direction for a long time to come — as I have the next 13 months of issues plotted out, all continuing in this direction. It all has to do with sociological business-building (which only a scant few of us do) vs psychological business-building, which practically everyone else does (and, to be fair, should be doing).
I’ll be talking more about these concepts later.
But for now, here is the point:
The August issue is a direct “sequel” to that notorious April 2019 issue. And, it contains many more examples of what that issue was about.
You don’t need the April issue to apply what’s in the August issue.
It recaps everything you need to know to use it.
But, there is a hard deadline attached to get it:
And that is, before I send it to the printer.
So if you want in on this, best high tail it over to this link right away:
http://www.EmailPlayers.com
Ben Settle