elBenbo's prophecy of video doom

Published: Sun, 07/21/19

Daily email reader Stefanie Klenner - who used YouTube to go from goose eggs to multi 6 figures rather quickly- recently sent this ditty over:

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Hi Ben,

It’s been a while! Just wanted to give you an update on things because you’ll probably want to hear this…

I started my online business journey in 2016 and my business finally became profitable in January 2018. The first year, I spent about 3k in business training from newbs. Lol. I had no idea at the time that they were still figuring things out themselves, so let’s just say that their programs were expensive but not helpful.

Enter Ben Settle.

I fan girled for a bit. I read your emails religiously. You straightened out my head and set me on a solid path to success. I learned to only take advice from seasoned pros and to not be impressed by the “rich today broke tomorrow” crowd.

Your self-proclaimed (and actual) crotchetiness has turned me off more than once, but I can’t deny that you know what you’re talking about and I’ve learned a lot from you.

I was on a shoestring budget in the beginning, so most of my learning about business was through observation. Your ebooks also helped a lot and the Crypto Marketing Secrets book you sent me was my business bible for a while, and I still refer back to it from time to time. By the way, you shipped that book to me overnight when I was living in Argentina… who does that? That’s something I’ll never forget.

Now for the good stuff…

Today we have a multi-6 figure business and it continues to grow month after month. My YouTube channel went from 5k subscribers to 350k in 2018, and we are about to hit 500k. I do this making 1-2 videos a month (so super chill) and I simply implement a lot of what I’ve learned from you and other strategies I’ve observed from successful channels. I’ve gotten so many questions about how I’m achieving this incredible growth, that I’m even making a YouTube course to break down all my strategies.

All of this… and we aren’t even doing daily email. That’s an area I’d like to improve, but I tell myself that we are making more than enough money, the business continues to grow, and I’m in this for the long haul. My business is still young, so if I spend the first few years making some killer courses, doing daily email a year from now will be amazing because I’ll have more to sell (right now I’m pretty much only selling one program).

Anyhow, I just want to thank you for what you do. People probably don’t tell you enough (I know I don’t)… but now that I run my own programs and have my own students, I know how much it means to me when they come back a year or two later and share their success.

I’ll probably continue to share mine with you over the years.

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Just imagine what’ll happen once she starts using email…

Something else:

YouTube, etc is a very shaky foundation to build a business on in my opinion. Same with any other social media platform you have zero control over, can de-platform you, and where you can’t export a list. But, if you are someone who insists on spurning me about that... at the very least start using your videos to build an email list now, while you still can, and especially if you have a huge following like Stefanie does. When you are inevitably demonetized or de-platformed for thinking the wrong thoughts or saying the wrong words or hurting the wrong person in the feels, you can thank me then.

End of my prophecy of video doom.

To check out my “Email Players” newsletter, go here:

http://www.EmailPlayers.com

Ben Settle