Marketing lessons from the King of Late Night
Published: Sat, 10/10/15
One of my biggest influences when it comes to email writing (and any kind of communication, for that matter) is none other than the great king of late night:
Johnny Carson
He was the most known man on the planet.
Even more recognizable than the president.
How so?
Because every night over 20 million people tuned in to watch him — get a glimpse into his personal life (which was chaotic, even the mob once put a hit on the guy!), hear his jokes about politics and social issues, and be entertained like nobody else could entertain them. Even the other so-called “A list” actors at the time bowed at Johnny’s alter. According to his best friend, if he want to a party, everyone would try to talk to him and get a piece of him even as he (an unrepentant introvert who just wanted everyone to leave him the hellz alone) plotted his escape within minutes of arriving.
Anyway, the point?
There’s a reason he was the king of late night.
Why he was the most well-regarded entertainer of the 20th century.
And, why he was so successful despite himself.
And guess what?
Tomorrow’s Ben Settle Show podcast shows you how to use Jonny Carson monologs (his monologs were famous) to make a boatload of the green stuff with email. Johnny’s personality, his sense of timing, his ability to connect with his audience, his humor, his social commentary, his willingness to talk about (in the guise of jokes) his crazy personal life… are the stuff of which million-dollar earning email campaigns are made of. And tomorrow’s episode is like a “field manual” for how to take Johnny’s lessons and apply them to your marketing.
I’ve been using this info to dramatically increase my sales.
And, you can, too.
But, only if you tune in tomorrow.
In the meantime, download prior shows here:
http://www.BenSettleShow.com/antipreneur
Ben Settle