Admit it, you love when I tease you like this

Published: Thu, 09/24/15

Time for me to tease you a bit:

A few months back, “Email Players” subscriber and one of Australia’s top copywriting and marketing minds Pete Godfrey and his co-host “Email Players” subscriber Blake Sterling interviewed me for Pete’s podcast.

And one of the questions asked was:


“What’s the sort of one
big thing that you say
that’s missing from
most people’s emails?”


An excellent question.

And, instead of giving the usual answer I would probably normally give, or that other email experts would give (practical and technical advice, etc), I decided to go a totally different direction with something that popped up in my mind on the spot. Something that has made my obnoxious self probably 10 (even 20) times more sales than I would otherwise. It’s also something I had, until that moment, not consciously thought about, but that I realized I’d been doing for years on purpose just as a matter of bonding with my list.

What was this all-magical answer?

That, my friend, is in the October “Email Players” issue.

I know, I know.

I’m an awful human being for teasing you like this.

But, that’s just how it goes sometimes.

The next issue goes to the printer in a few days.

Nab it here while there’s still time:

http://www.EmailPlayers.com

Ben Settle