There is no spoon
Published: Sun, 07/26/15
It's my favorite movie and, because my world is ultimately a
dictatorship (and not a democracy), that's just what I'm gonna do,
babycakes.
Check this out:
There is a scene when Neo visits "The Oracle".
She's a sort of prophet inside The Matrix who can read people, tell
the future and keeps the good guys on track. And while Neo is
waiting in the other room to see her, he sees this kid using his
mind to bend a spoon and make it do whatever he wants.
The child hands the spoon to Neo so he can try.
But, before Neo begins he says:
"Do not try to bend the spoon --
that's impossible. Instead, only
try to realize the truth:
there is no spoon."
The meaning of which is this:
They are living in a computer generated world.
Nothing is technically "real" in the Matrix.
Not the air they breathe, or the taxes they pay, of the jobs they
go to or the cars they drive, etc -- it's all a computer program
they live in. And by realizing the spoon isn't real, isn't governed
by the "rules" (i.e. laws of physics, etc) of the real world, it
can be manipulated and bent.
Yes, tough guy, this applies to your emails.
In fact, understanding this changes everything.
For example:
People get so bent out of shape about "writing."
"Oh Ben, it's so haaaaard, I can't write!"
Nonsense.
It's only hard because you're trying to bend the spoon.
When, in reality, there is no spoon.
By that I mean, "writing" isn't real.
The words are from your brain.
Not from your fingers.
Or your keyboard.
Or your word processing program.
Your brain is truly a magnificently designed piece of equipment
that is FAR more powerful than any computer or human-created
machine. From the moment you're born to the second you wheez out
your last breath, it records, catalogs, and processes every "byte"
of information you receive from your 5 senses.
Every sound you've heard.
Every object you've touched.
Every thing you've seen.
Every food you've tasted.
And, yes, every fart you've smelled.
It's all there, inside your brain, crunching that data with more
power than any "super computer" ever created. It regulates your
body temperature, it keeps you breathing when you're sleeping, and
it basically keeps you alive in the background. It also feeds you
ideas and sifts and sorts data so you can use it to accomplish
goals and solve problems.
And guess what?
You have this massive power as your ally.
It's yours to use as you want.
And yet, you're telling me you can't write a simple email every day
designed to sell your product or service?
I call BS on that.
You can write emails just as easily as I do.
You just have to realize the truth:
There is no "writing."
The words don't even have weight or substance.
That means you can manipulate your ideas into any form you want,
belt out all the emails you need to make sales, and ignore the
silly communication "rules" human beings have placed on each other
when it suits you.
Of course it helps to have a guide.
Your very own "Morpheus".
There to explain and clarify everything.
That's where my "Email Players Playbook" comes in.
You see, emails beget emails.
The more you write, the easier it gets.
And the easier it gets, the more you want to do it.
And the more you do it, the more sales you can make.
What this book (which comes with your "Email Players" subscription)
does is, it shows you a systematic way of writing emails people
love to read and buy from. It shows you how to write subject lines
and body copy and closes, and how to sell in a way people not only
don't mind, but welcome.
It also comes with a 30-day challenge.
I have yet to hear of anyone do this and not makes more sales.
Well, I take that back.
There is ONE recent exception to this.
But, we are working on that, as it has to do with where he's
getting his leads from and some "adaption" has to be implemented.
But everyone else I've heard from?
More sales.
More profits.
And, more fun.
Because in the end, making sales IS fun.
Go here to subscribe:
http://www.EmailPlayers.com
Ben Settle