How not to name your product
Published: Sun, 07/26/15
I helped him name a product before that did pretty well and he
wanted to get my ex-spurt opinion on a new product he’s building.
He (wisely) didn’t want to use the usual tired names 99% of
Internet marketers all use on their product and, what were some
ideas?
My reply:
(And this advice can protect you from looking like a wannabe)
“yeah forget the stale tired Internet marketing names everyone else
is using with blueprint, 1%, manifesto, etc. and any me-tooism.”
It’s true, too.
Copying others’ product titles in the same niche or
industry makes you look like a wannabe. It not only
confuses the market (confusion causing the death of sales…) but it
just looks weak. Like you can’t think up anything original. Like
you’re a follower.
Is that what you want people to think?
That you're but part of the usual herd?
It’s like the character Todd in Kick Ass 2.
He wants to join Kick Ass’s super hero team and ends up coming up
with a costume using Kick Ass’s exact colors (just in reverse)
and the names he comes up with are names like “Ass Kicker” “Captain
Kick Ass” and “Dr. Kick Ass”, etc.
Dumb.
So don’t be a Todd.
End of sermon.
If you haven’t yet checked out my podcast, go here:
http://www.BenSettleShow.com/antipreneur
More tomorrow...
Ben Settle