VSL nazis
Published: Fri, 06/19/15
I recently was informed by someone who claims to be an "expert" at
conversions and sales funnels that I should turn ALL my sales
letters into VSL's (video sales letters) because, and I quote:
"video sales letters
always out convert
text sales letters."
Really?
Is that right, Chachi?
I think not.
Yes, VSL's can multiply your sales through the roof.
And, many do.
But, anyone saying they are "always" better is either lying to you
(and has some kind of agenda) or is simply ignorant.
Example?
Alright, how about these mangoes:
Waaaaaay back in 2007 I wrote a sales letter for a manual called
"Magnetic Sponsoring". When hanging at the "No Excuses Summit" in
Vegas last year to speak/train the nubile marketing minds
attending about email marketing, I got to talking to the guys who
run the business that sells that book. And they told me that sales
letter, some 7 years later, was still chugging along, kicking butt,
nearly unchanged -- and has racked up a multi-million dollar sale
count over the years.
Naturally, their team is always trying to make it convert better.
And, one of the things they've done is test a VSL against it.
The result?
My "plain Jane" text sales letter handily beat the VSL.
And that's just one (of many) examples.
So to all the VSL nazis out there:
Quit being dorks.
There is no one size fits all anything.
And, yes, that's free advice.
More:
This is the beauty of email.
I have found in many cases if you do email the way I command you to
do it, it almost doesn't matter what sales letter format you use.
In fact, my droogie Jim Yaghi has told me repeatedly he will often
use my email methodology to send people to a plain order form and
still make lots of sales. (And when we partnered in the weight loss
niche, we could never get one format to pull better than the other
-- presumably because the emails were doing the bulk of the selling
to our warm list.)
No, I'm not saying forget sales letters.
I'm saying email can do a lot of the heavy lifting.
And, is perfect for people who hate writing long offers.
(Or who simply suck at it.)
To learn my email system, read the *text* letter here:
http://www.EmailPlayers.com
Ben Settle