The punishment shalt continue until sales improve

Published: Mon, 08/23/21

A few weeks ago, “Email Players” subscriber Ken McCarthy — founding father of email marketing, video marketing, and, yes, online marketing as we all know it — sent me a pleasant note:

“I can count on the fingers of one hand people doing work as fine as yours. There are countless people who can reel off lists of marketing and copywriting how-tos, but very few people are aware of, let alone can teach, the deeper levels of the game where all the real money is made the way you do in this book.”

He was referring specifically to my “Brand Barbarian” book.

But I like to think this applies to every “Email Players” issue, too.

And this goes triple for the upcoming September issue — which is about how to “punish” (yes, punish, let the mush cookie reading this beware before subscribing) people into happily and eagerly potentially only wanting to buy from your business and ONLY your business.

It took me about 10-years to figure out the info in this upcoming issue.

But you can read it and start applying it in about 30-minutes.

However a caveat:

The info ain’t tactical.

It’s almost all pure strategy.

And it dives into the deep end of the pool of a term I invented earlier this year to describe a phenomenon that you can only really do in today’s marketing environment that I call:

"Sixth-Generation Marketing Warfare"

I’ve been writing about this since April.

And it’s a theme that runs through a lot of my content now.

But this September issue tackles the subject from a whole other angle.

The deadline to subscribe is almost upon you.

To subscribe today, and get in on time, go here:

https://www.EmailPlayers.com

Ben Settle