There are two types of people - those who drink, and those who pour
Published: Thu, 08/05/21
i.e., the typical small thinking normie marketer’s mindset.
But as Dan put it:
“Those are the FAXes that send me up the wall. These people who just don’t ‘get it’ or are so undisciplined or unmotivated they can’t reap the harvest filling the fields right outside their windows.”
I have to admit, I get emails like those sometimes.
But, unlike Mr. Kennedy, they don’t send me up a wall at all.
If anything, just the opposite.
The reason?
Because, I agree with the drug lord in “Breaking Bad” when he said there are two kinds of people in this world:
1. Those who drink
2. Those who pour
And, the "pourers" Dan described - new product junkies, small thinkers, and goo-roo casino bar flies I don't want to associate with anyway - are always, without exception, replaced by better, more driven, and higher quality "drinker" customers I do want to associate with.
Fact is, those who pour are always sabotaging themselves.
That’s why they will never be anything but pourers:
Laziness, lack of discipline, or simply bad wiring about money won’t allow themselves to get “too” successful.
And you can't fix those things any more than you can fix stupid in people.
Literally every market I’ve ever sold in - biz or consumer - has these people in it.
And the way I see it, pourers gonna pour and there's no reason to have anything but pity for them, jettison them out of your business forever, and replace 'em. After all, they still serve a purpose in as much as, without the pourers who’s going to fill the glasses of those of us who drink?
On the other hand:
To see an example of a drinker, look no further than this random testimonial from “Email Players” subscriber Craig Perrine:
“I recommend Email Players to anyone serious about copy. Been subscribed since 2013 I think. Paid for itself countless times over. A monthly dose of high-octane brain food for email copywriters. Haven't looked forward to getting a monthly print newsletter as much since the 90's when I subscribed to The Gary Halbert Letter.”
You think guys like him are shrieking “oh noes! It's too much great info that's working!"
Anyway, bottom line:
If you’re a pourer, nothing I sell (except my Villains books, possibly) will do you any good until you get your shyt together -- mentally and emotionally -- and fix that sad sack wiring holding you back. Not my newsletter, not my books, not these daily emails, not our upcoming BerserkerMail platform, not the 40 hours of free content up in my mobile app… and not anything else, nothing. You are better off going to someone who will happily take your money while blowing sunshine up your skirt making you feel good about being content to be a pourer, and giving your excuses for inaction and small thinking a safe place.
On the other hand:
If you are not a pourer, then I have prepared a special place for you.
A place where pourers won’t fit in very well.
And frankly where the pourers will serve as nothing but entertainment & good sport.
The place is my social media hangout.
It’s free to join here:
https://www.EmailPlayers.com/bizhaunt
Ben Settle