The real reason Alfred Hitchcock’s movies made so much money
Published: Sun, 08/08/21
“Backstory 1”
It’s the first of four volumes.
And it contains several in-depth interviews with some of the most successful Hollywood “Golden Age” screenwriters who ever lived — including the psychology behind their scripts, the business & politics behind the scenes, and the success secrets behind some of the biggest blockbuster movies of their time.
I highly recommend it for any writer in business.
But, I also highly recommend it for any marketer in business, too.
The insights & lessons are not only extremely thought-provoking, but can be extremely profitable, too. Take, for example, an interview inside with screenwriter Richard Maibaum, where he dropped a zinger about a conversation he had with Alfred Hitchcock.
Here is what he said:
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[Hitchcock] said to me, “Did you read what we’ve got?” I said, “Yes.” He said, “What did you think about it?” I replied, “It’s not very logical.” He grimaced and said, “Oh, dear boy, don’t be dull. I’m not interested in logic. I’m interested in effect. If the audience ever thinks about logic, it’s on their way home after the show, and by that time, you see, they’ve paid for their tickets.”
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A wise marketer can put that info to good use.
Although, be warned:
If you’re as ruthless about that as Hitchcock, you may find your business overrun with refunds…
Either way:
There was something else he used to do that is probably one of the single most practical and maybe even valuable “copywriting” lessons one can learn and apply. Especially to storytelling. And a while back, I recorded a short video explaining it and put it in my mobile app.
Very powerful tip from the master of suspense.
You can listen to it here:
https://www.EmailPlayers.com/app/hitchcock
Ben Settle