Almost like a list-building “seminar” in an email
Published: Sat, 07/31/21
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Hi
In the month of May, where I spent a week having lung surgery and then a week recovering - I had my best month in over a decade.
As you know, I work in the childcare sector and have a tiny list of 2,000 nursery owners.
Everyone has the same problems, challenges, service, etc.
After 5 year in this sector - I understand my CLIENT'S customers really well.
if I could just share one idea - it's build a really focussed list.
Last week, I was reecommend by a client. When I spoke to her, I asked are you in childcare? She said no, she had a beauty salon.
I simply said, SORRY I can't help you - what ever you offer to pay me.
It would be wrong for me to take her on as a client.
Within my sector, I offer mastermind meetings, zoom support calls, google ads, facebook ads, marketing clubs, buying and selling nurseries, etc.
And people know me.
In fact one owener prints off my emails and has a file with them all in.
BTW, just noticed I had gone past my 1,800th email broadcast LOL.
Heck, I have sold $50k worth of training cards!!!
You don't need a big list - just 2000 people (But EVERYONE IS A NURSERY OWNER!)
It's not the size of the list, but how similar the people on the list are, and what you do with it.
Thanks again
D
Feel free to use this.
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Agreed.
David’s entire testimonial is like a mini “seminar” on lists. And yet, it’s almost a trope in the direct marketing world that the vast majority spend far too much time on trying to get new leads than they do building relationships with and selling to the leads they already have.
As far as lists go:
I am a big fan of trying to break my list.
All the time.
With every email.
And the more I try to break it, the stronger (not bigger) it tends to get.
And the stronger it gets, the more responsive it tends to get.
And the more responsive it gets, the better my email delivery, response, and sales.
Nothing new about any of this.
But judging by how many people do it, it might as well be.
Which brings me to the double-sized, 10-year anniversary August “Email Players” issue. The deadline to get it is today. And the whole thing — from start to finish — has this theme running through it.
This issue is thick and meaty.
It’s NOT for the business owner with a gnat-like attention span.
And for the love of The Almighty, if you are someone looking for swipes, hacks, funnels, and open rates to help your business, don’t waste your time or money.
Amateur hour is somewhere else.
This is a big topic, for big thinkers, who want big results.
And while I certainly cannot make any promises, I can say this is the issue I’ve been ‘saving’ to write for a long time, as it makes the perfect topic for the 10-year anniversary of the newsletter.
The deadline to subscribe in time to get this issue is today.
Specifically when I send it to the printer in a little bit.
If you are the procrastinating type and want in, you are your own worst enemy.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle