Business insights from the King of Animation Studios
Published: Sun, 08/01/21
There are quite a few lessons to learn from it.
Many what to do lessons, and also some what not to do lessons.
But the one thing about ol’ Walt I like is how he thought big, didn’t want to be under anyone’s thumb, and wanted complete control over his business ventures. Probably the best line summing this attitude up was when the bio states:
“[Walt Disney] didn't want to be just another animation producer. He wanted to be the king of animation studios.”
i.e., he didn’t want to be just a producer getting paid by studios.
He wanted to own the studio.
I can relate.
And, so can a few other people I know.
But most?
They can’t wrap their minds around it.
They simply don’t think big enough.
I have noticed this is especially true with the freelance copywriter crowd. Nothing right or wrong about it — it’s all personal preference — but I have noticed very few copywriters — from the A-listers I know, down to the brand spanking new copy cub — really want to run the show, deal with all the “moving parts”, customer service, and other ins-and-outs of running a company. Instead, they prefer having clients, getting paid a fee, and moving on with their lives, more of a "get in, get out, get paid" mercenary than a military general.
On the other hand, there are a few copywriters who are the opposite:
They look at doing client work as a sort of necessary evil.
If anything, for them doing client gigs is like a high-paid job they do just to pay the bills while they think about, pursue, and look for ways to be their own client, pay themselves as much as they want, and, like Walt, aren’t interested in being just another copywriter, they want to be the king of their own respective niches.
More:
This is a sort of “litmus test” for people interested in investing the considerable amount (it ain’t cheap) in my “10-Minute Workday” program that AWAI sells, that teaches copywriters how to create the framework for their own business and be their own client - so you run the show, and nobody else.
If you relate to Disney’s thinking about business, then yes, it could be just the thing.
If not, then no.
Neither is "better" than the other.
And it's simply personal preference.
But if you are in the “Yes” camp, then hear ye this:
You can get on the waiting list for when the program opens up again, and download (while waiting) the “One Sentence Business Plan” training I wrote for at least getting started with your own client-free copywriting business.
Details right here:
https://www.EmailPlayers.com/awai
Ben Settle