How to righteously spew bum leads right off your list
Published: Sat, 07/31/21
“...because thou art lukewarm, and neither cold nor hot, I will spew thee out of my mouth.”
— Revelation 3:16
The above has absolutely nothing to do with business or marketing or selling.
Yet, it’s easily been one of the single best guides for list-building & curation I’ve ever used. It’s all there in those 37 words — about making sure everyone on your list is either hot or cold, and never lukewarm.
Hot leads are just what they sound like:
Hot.
Hot to open, read, click, buy, and buy again.
Cold leads are just what they sound like:
Indifferent to your emails, couldn’t care less, probably intensely dislike you, and will usually leave quietly & peacefully, if they can resist sending you a drive-by snarky comment.
But lukewarm leads?
They’re the bums of the list world.
They’re the freebie seekers, the complainers, time wasters, trolls, & hemmers & hawers looking to have their hand held.
Frankly, one reason to mail your list the “Email Players” way is because, if you follow what I teach in the book I give to new paying subscribers and implement what I talk about in the newsletter each month… you are potentially more likely to (1) heat up the already-hot leads, (2) give the cold leads a clear reason to leave so they can find a list that better suits them (and go haunt that list instead of yours), and (3) influence the lukewarm leads to ante up and turn either hot or cold.
Whichever they pick is fine.
The goal isn’t a big list, it’s a responsive list.
And by following my wily ways I believe many can see this play out.
Let me give you a notable example of this.
Some years back, Russell Brunson (who is the heavyweight champion of the world at building giant communities of red hot leads) — at one of the Oceans 4 Masterminds I used to host with some of my pals — told me at dinner:
(paraphrased)
“I couldn’t stand you!”
Those may not have been the exact words (this was 7 years ago).
But that was the gist of it.
In other words, he was a cold lead.
Certainly not a hot lead, and definitely not Lukewarm.
And yet, he told me soon after that meeting me was one of the main reasons he went to the event.
The point?
While it doesn’t happen often (for me, anyway) you can turn a cold lead hot.
You just have to know what you’re doing.
And the double-sized, 10-year anniversary August “Email Players” issue shows you the single best way I use to get the lukewarm leads to turn either hot or cold, and sometimes possibly even turn the cold leads hot.
It’s my “ace in the hole” secret for doing this.
It’s also something that works just fine on its own.
But, if you use it in the *context* of the rest of the issue, well, I can’t make you any guarantees or promises. But it’s something that has worked quite reliably and consistently for me — and others I know who do it — and may work for you, too.
If you want the details, you’ll need the August issue.
To do that, you’ll have to hurry and subscribe with the link below.
Because as soon as that rascally old deadline hits in a bit tonight, it’ll be too late.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle