Proof elBenbo is insecure and weak - lacks friends - and can’t communicate with people other than email
Published: Fri, 07/30/21
Context:
Earlier this year a guy sent me an email with the subject line:
“Insecure and weak - lack friends - can’t communicate with people other than email”
Then blamed your daily email horror host for why he missed a clearly advertised promo, with a clearly defined deadline he had 4 days to take advantage of, selling a clearly defined one-time priced offer for $20 (the Subscription Biz offer back in March). The reason he said he missed it is because it was a rough weekend for him due to his daughter having severe mental health issues - with the doctors considering amputating an infected foot from a suicide attempt 2 years ago.
Then he went on complaining I was playing hard ball.
How he was just a father trying to do right.
And how I was just being a "tough guy" for holding firm to the deadline.
A deadline that making would have cut into a whole 30-seconds of one of those 4 days to get the offer he apparently needed so badly.
My take:
This sort of thing has zero sway with me.
I found his “rough weekend” line especially ironic.
In fact, true story:
I literally was off-and-on managing the customer service and putting out some urgent website “fires” during the last day of an affiliate campaign on a Sunday night (day before last Labor Day) while Stefania was in a bathtub in the hospital birthing center enduring more genuinely horrifying pain (I legitimately thought she was going to have a heart attack) than a human being ever should, do to complications with her labor with Willis and her refusing to take any pain medication.
More:
While the nurse was coaching Stefania on some pain management techniques, I was rubbing her back with one hand while figuring out solutions for some customers' problems on my phone in the other, while intermittently telling her it was almost over when both the nurse and I knew dayem well it wasn’t - with neither of us really able to do anything to help her.
So the guy above is simply in the wrong saloon.
And had zero effect on my decision to hold to the deadline everyone else did.
But there is more going on here than just hospitals and business sales.
There is a lesson embedded within the entire 10-year anniversary double-sized August “Email Players” issue where I talk more about this sort of thing. I am talking about a way of selling, marketing, and doing business (and living life) that I spent many years teaching myself how to do, that I am going to be teaching everyone who reads that issue.
It’s not a complicated thing.
But it does take a certain mentality.
It’s also not commonly taught from what I can tell.
And when you do it, it is something that can make people far more likely to respect and value your time. Set expectations for how to do business with you, and what is not acceptable. And can be like the proverbial magic word for getting people to sell themselves on you letting them buy from you, instead of you trying to “get” them to buy.
Reverses the whole marketing process.
Bottom line:
The entire issue is ultimately my methodology for drawing out the best customers.
And, also, identifying who I don’t want to sell to.
(Does the guy above really sound like a rational & pleasant customer?)
Anyway, this is the most valuable issue I’ve written to date, in my opinion.
And it’s 100% fitting for the newsletter’s 10-year anniversary issue.
The deadline - which will be enforced regardless of excuse- is tomorrow if you want in on time.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle