How to profit from draconian online marketing laws & regulations

Published: Mon, 07/05/21

Once upon a time, I decided to have some sales copy reviewed by internet marketing attorney Mike Young.

I’d already been doing business with him for years.

In fact, he does all my legal disclaimers and agreements for my websites, some up-coming offers I’m launching, my paid newsletter, and everything in between — including my various software companies. And odd as it may sound, after implementing his initial advice, I discovered something strange that helped my business.

Something that has driven my response up.

And, with a lot happier and better “prepped” customers to boot.

Yet it is something I have yet to see a single email or copywriting coach, expert, or guru so much as hint at or mention in any book, seminar, product, mastermind, or anywhere else, ever, in all the books and courses I’ve seen going back decades in time.

What is this strange secret I discovered?

It’s simply this:

As much as marketers and copywriters belly ache about certain government rules and regulations about what you can say, what’s misleading, what kind of testimonials you can use, etc… I have found the more I stick to those rules as best I can — even the ones I’d have thought would drive my response into the ground — the more my overall response goes up.

I seriously doubt the anti-capitalist politicians intended it this way.

But, their draconian rules can help response.

And, sometimes, as I’ve been seeing, by a lot.

There are many reasons for this.

But the main one is, when you follow the rules, your copy, emails, and marketing are simply more believable and credible. I’ve found the same phenomenon applies to other platforms, too, like Google — when my pal Jim Yaghi helped my pages be more “Google-Friendly” a few years ago (when I was using AdWords).

Their rules are not intended to benefit marketers.

They are intended to benefit searchers.

And, whoda thunk it — if you write for your market’s benefit, customers kinda like that.

And so it is with email marketing laws, too, I have seen.

Which brings me back to my internet marketing attorney Mike Young:

He’s someone I hire on the regular.

And, it was the most natural thing in the world to include him as one of the coaches in the Profit Pirates coaching program run by Troy Broussard & Yours Lawfully run.

One “theme” that runs through the trainers is this:

They are people Troy & I BOTH hire for our own businesses.

Whether it’s a practitioner of the legal arts… or taxes, design, website tuneups, social media, paid ads, video production, and everything in between.

This coaching program used to be sold only to Learnistic clients.

But now it’s open to the public.

And, if you hop on the train before Friday, July 9 at midnight EDT, it’s a helluva lot less expensive than it will be come midnight on that fateful day.

Here’s the link:

https://www.EmailPlayers.com/pirates

Ben Settle

P.S. And lest you think I'm just whistlin' dixie about how long I've hired and taken advice from Mike, he recently sent me an email with the subject line:

"01/08/07"

With the body copy saying:

===

"Ben,

That's when you joined my law firm email list.

You're the longest subscriber.

Regards,

-Mike

===

Useless trivia?

Maybe.

But there it is...