How to win the Wizards Duel of business
Published: Thu, 07/08/21
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I am about to reveal the #1 sales “secret” ever created.
This is not hype, either.
Nor is it some kind of exaggeration.
It’s 100% true, and I’m going to illustrate what it is and what it can do for you with a movie analogy. Specifically, from Walt Disney’s “The Sword In The Stone” — about the boy who would one day become King Arthur. There is a scene where the wizard Merlin and the evil witch Madam Mim have a wizard’s duel turning into various animals to try to outwit & kill each other. The four rules they agree to are (1) no turning into minerals or vegetables, only animals (2) no make-believe things like dragons (3) no disappearing, and (4) no cheating. At the end of the fight, Madam Mim breaks all the rules by turning invisible and also later turning into a dragon, that is about to destroy Merlin. There is nothing Merlin can turn into to beat that fire breathing dragon wanting to consume him.
So what does Merlin do?
He transforms himself into… a germ.
A germ that causes dragon Madam Mim to get violently sick, humiliating & defeating her, and keeping her bedridden for weeks afterwards.
Which brings me to the un-magical sales technique:
That, in my mind, is what superior customer service can do for any business.
Yes, my Precious, customer service is THE #1 sales skill.
It lets you beat, destroy, and utterly humiliate even the cheating “dragons” of your market and industry. And it lets you do it regardless of your budget, “star power”, brand recognition, or other attributes you may or may not still be weak on.
The power superior customer service grants you is nearly infinite.
My business partner in Learnistic & Email Players subscriber Troy Broussard has long said he's built all his multi-million dollar software companies primarily on the helpdesk. And in my own business, I don't outsource it any more than I'd outsource my copywriting. To me, outsourcing customer service is akin to farming your kids off to a babysitter - even if they do excellent work, fact is no babysitter will ever love your kids more than you do.
And so it is with my customers.
That is why in my humble — but accurate — opinion:
There is nothing that can (1) increase your sales & response… (2) boost your email deliverability & reputation with Gmail and the other main ESPs… (3) inspire “good will” & confidence in your business… (4) create a brand that is nearly completely troll & hater “proof”… (5) turn even the most rapid skeptics into lifelong fans & customers… (6) draw people to your email & customer list in droves… (7) protect your business from the vagaries of recessions & unpredictable current global events… (8) give you an advantage over nearly any business & service you compete against… and (9) let you charge far higher prices with customer eager to pay them... than good, “old fashioned” superior customer service.
No super NLP phrase comes close to it.
No clever closes or one-liners can even begin to match it.
And no amount of “world class” copy or marketing can ever beat it.
In fact, mark my words and never forget:
If you can’t win on a superior price, offer, quality, guarantee, sales pitch, experience, talent, skill, credentials, or anything else… you can always win on superior service.
It is truly the great equalizer.
It’s also the proverbial nuclear bomb brought to the knife fight.
And if you are doing it right, it can cheaply (assuming it costs you anything at all) give you an overwhelmingly powerful advantage over any competitor you ever sell against. Plus, it can forgive a lot of marketing “sins” you may commit now or in the future. And it can absolutely make it so customers & leads will want to buy from you and only you, even if what you sell isn’t “the best” and is way higher in price than something identical.
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There’s a reason I just reprinted that email.
And that reason is Mr. Vance Morris.
Vance is by far the single best resource for learning how to merge customer service (a term he DESPISES and prefers creating customer experiences which is much more accurate, to his credit, when he does it) with direct response marketing to exponentially ratchet up sales I’ve ever known. He spent 10 years working at Disney — including designing, opening & operating “Chef Mickey’s” (Disney’s flagship Character Dining Experience). He has also consulted everyone from NASA & the Executive Office of the United States to Tyson Foods & The Smithsonian. And, he has even shared the stage teaching his world class business and service genius with some of the top direct marketers in the world — like Dan Kennedy and Joe Polish.
More:
If you’d like to partake of Vance Morris’s wisdom each month, ask him your questions, and immerse yourself in his knowledge on a monthly basis — but without paying his outrageous fees — he is one of the trainers inside the Profit Pirates coaching program.
I won’t say the program is cheap.
Anyone on a budget should stay the hell away.
It ain't for you.
But compared to what you get?
The price is almost a joke.
But it will be less of a joke come tomorrow (July 9) night at midnight EDT.
That’s when we jack that price up.
We’ve kept it low for the last year since it was only being sold to our paying Learnistic mobile app clients. But now that we are releasing the Kraken to the public, that all changes.
To get the low down on this coaching program, go here:
https://www.EmailPlayers.com/pirates
Ben Settle