The C-word rattles the business world
Published: Tue, 07/06/21
Context:
She was replying to one of the most profitable emails in the sequence I wrote, about a business owner and would-be investor in one of Troy Broussard’s software companies who hemmed & hawed, wasted months of his time, and ultimately said he had to ask his wife before making a decision.
Yes, even after over a year of back-and-forth nonsensical & disrespectful dawdling.
i.e., he was cucked in a business sense.
Thus, the subject line I chose was:
“The irony of the cucked businessman”
And the woman below did not take too kindly to that choice of words:
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Hi Troy: Thank you very much for the quick reply.
I'd like to give you some feedback, if you have a moment.
I was really interested in this app and what it could do for my business.
I have been in the market for a new platform and was super excited at this possibility. It was innovative and fun. When I shared the idea with someone in my family, she was really excited about it, too.
However, I deleted the app from my phone and unsubscribed from the email list when I saw the email you wrote about a man being "cucked."
You seemed to realize that it might come across as offensive. And my note has nothing to do with political correctness (I'm not even sure what that word means anymore).
Beyond the use of the word "cucked" -- which is loaded with meaning adverse to women, men, people of color, and with roots in pornography, the alt-right movement and on and on -- it was also about the lack of understanding. How do you know what was going on with that guy and his marriage? Is that our place as business owners?
Well, I can't do business with someone with that attitude or with someone who would use a word like "cucked" in professional or personal conversation.
Thanks for reading, if you read this far.
I do hope your app is successful and spurs other innovative ideas in this space, which are certainly needed.
===
More irony:
She tried coming back a few months later.
Of course she was summarily deleted & sent on her merry way.
After all, allowing such a delicate flower of ladyhood back after nattering on about how she would never do business with a brash, foul-mouthed lout like C’App’n Troy would be cucked by his own definition!
How would he be able look at himself in the mirror the next day?
Ah well, you simply can’t make this sort of thing up.
And one of the parts of our high-priced Profit Pirates coaching program (on sale for only a little bit longer) our Pirates like the most is the brutal honesty Troy & I deliver in our trainings.
We don’t care about hurting anyone’s feelings.
We don’t care if you don’t “like” a word we use.
And we sure as Davy Jones’ Locker don’t care if someone quits, leaves, or cancels because they can’t handle a little mean talk.
We not only let ‘em go, we hope they tell all their little cucked friends to avoid us too.
Whatever the case, Friday’s the deadline to get this coaching at the discount.
You can read more about it here:
https://www.EmailPlayers.com/pirates
Ben Settle
P.S. It’s not all salty death ray “make people walk the plank” evil in the Profit Pirates.
We also have some nicer trainers inside.
Like, for example, Pirate coach Tom “BlackBeal’s” Cove of Confidence.
His weekly trainings pair down everything he’s learned about amassing near inhuman amounts of confidence, performance, and raw power in business and in life. He draws upon everything he’s learned and experienced as the #1 Honor Graduate from USMC Boot Camp in Parris Island, SC, while competing in Quantico at the All-Marine Wrestling facility, and while being the #1 guy in 5 separate sales organizations, as well as producing tens of millions in sales since 2006 as VP of Marketing of some of the biggest names in the marketing world.
In fact, I always tell people this:
When you want to be lifted up, listen to Tom Beal’s stuff.
When you want to be brought down, you listen to me or Troy.
Balance, Spanky… balance…