Getting cerebral with your market
Published: Wed, 05/12/21
The short answer:
They unconsciously take on the personalities of the characters they play.
The longer answer:
Is from a story Stefania sent me about Leonard Nimoy.
He said that the character Spock — which he played 12-14 hours per day, 5 days per week — influenced his personality in his private life. After playing the character all week, he found himself on Sundays talking, thinking, and behaving like Spock. Playing a more logical, more rational, more thoughtful, and less emotional character made him more logical, more rational, more thoughtful, and less emotional, finding calm in every situation more easily “off camera.”
That is, until the end of the day on Sundays.
By then, his usual personality came back only to start the cycle again Monday.
Even years later, long after the show ended, he caught himself having Vulcan speech patterns, social attitudes, logic patterns, suppressing emotion, etc.
Fascinating…
Anyway, do what you want with this info.
But it has many business implications for the discerning marketer.
Stefania is always sending me this kind of stuff.
And, it’s the kind of thing she teaches in her Biz Typology material. If getting cerebral like this with your market to make more sales is your bag, I highly suggest — biased as I clearly am — checking out her content.
You can start here:
https://www.EmailPlayers.com/stefania
Ben Settle