Persuasion secret of an Old Testament prophet who converted devil worshippers
Published: Wed, 06/02/21
Take, for example, the part about Elijah and the priests of Baal in 1 Kings 18:27.
Elijah is pitted against 450 priests of the false god Baal who hated him. And he is competing (in front of an audience) with the Baal priests to prove whose god is going to light an offering. So the 450 priests of Baal are going through all their hootenanny and ritual. They’re putting a bunch of extra oil on the offering so it will light up easier. They’re cutting themselves, and they’re spending all day with this, and nothing is happening.
So what is Elijah doing this whole time?
Surrounded by 450+ mortal enemies?
Probably with his life at stake?
He’s over there MOCKING them:
"And at noon Elijah mocked them, saying, 'Cry aloud, for he is a god. Either he is musing, or he is relieving himself, or he is on a journey, or perhaps he is asleep and must be awakened.'"
Ancient Hebrew is different than modern English.
And a lot gets lost in the translation.
But basically, and I’ve had people much more well-versed in languages than me verify that Elijah's completely mocking the Baal priests:
“Where is Baal at? Is he passed out drunk in the corner? Is he taking a crap?”
So what happens?
Elijah ends up asking God to light the offering.
Then the offering lights up, and God’s powerful demonstration, "seasoned" with Elijah’s biting mockery, helps persuade the crowd watching, which never would have happened otherwise.
Anyway, this ain’t a Bible study.
But, I am going to preach some sales lovin’.
And that lovin’ is the power of using mockery.
Sometimes people confuse good, old fashioned mockery with so-called "snark", which is a completely different animal, on all kinds of levels, that destroys otherwise profitable emails.
But not so mockery.
Mockery fans the flames of sales in emails, while snark douses that flame.
And if you understand mockery, you can use it to profit from your enemies, trolls, con artists, lying goo-roo types, and anyone doing bad to your market. That kind of mocking — when done right — positions you as the go-to voice in your market, saves your readers from making horribly mistakes buying weak products, and, yes, can supercharge your sales, your brand, and your business in ways being a syrupy sweet little goodie-two shoes afraid to rock any boats can’t even touch.
It'll also make you a lot of enemies, too.
Almost always from low IQ & emotionally damaged trolls.
Trolls who, ironically, can only use snark, and don't know how to mock.
Hopefully you can use that info in your marketing.
In the meantime:
Yesterday I mentioned my “One Sentence Business Plan” report and how it’s what I wish someone had handed me 20 years ago. I also mentioned the only way to get it is to opt-in (free) to the waiting list for my 10-Minute Workday program.
If you haven’t done so yet, here is the link:
https://www.EmailPlayers.com/awai
You don’t need 10-Minute Workday to apply the info in the report.
You just need some ambition.
And maybe a little patience, too.
Enjoy…
Ben Settle