The case against using stories in sales copy
Published: Sat, 05/29/21
But, even though I’m a big fan of using stories in sales copy, emails, content, etc… and teach it prominently in my copywriting-related books & other programs, the fact is I hardly ever use them in my long form sales pages.
At least, when it comes to my books.
In fact, the only one with a story is my Copy Slacker sales letter.
And, even then, it was only because I was originally going to test selling it via cold Facebook ads back when they were more lax with their rules, in which a story would be mandatory.
Why is this?
Especially when stories are proven sales multipliers when done right?
Laziness?
Ignorance?
Hypocrisy?
No — but it is something I discuss in the upcoming June “Email Players” issue. And depending on the particulars of your business, it could very well save you a lot of time and energy you are spending now writing stories for your ad copy when it may very well not be needed at all, and could even be harming your response.
All is revealed in next month’s issue.
The deadline to get in on time is in a couple days.
Here is the link:
https://www.EmailPlayers.com
Ben Settle