Ideas your favorite copywriting goo-roo has no clue about inside
Published: Mon, 05/31/21
Here’s what awaits you inside its lush pages:
* A tip (I learned straight from the single most prolific copywriter who has probably ever lived) that can let you pump out reams of pages of sales copy if you’re the easily bored & distracted type who has trouble focusing one project for long periods of time.
* The big copywriting secret behind the empires created by history’s two most hated, most reviled, and most successful media tycoons.
* A little-known (and almost never talked about) time management trick that can help reduce writing ad copy that normally would take hours to complete into mere minutes. (Before applying this trick it used to take 2, 3,4, even 5 times longer than it does now to write sales letters and emails, with zero reduction in quality.)
* How elBenbo’s copywriting workday & schedule is structured for getting maximum work done with maximum money made throughout my 4 companies. (This may or may not appeal to you, but enough people have asked about this over the years I figure now was the time to throw this righteous bone to them…)
* Why hardly any of the sales letters for the Email Players “pantheon” of offers & books has a story in them. (A huge “no-no” if you ask virtually any copywriter on the planet today — but doesn’t stop those offers from selling like hotcakes. Reason why inside.)
* The only person on the planet I “endorse” to coach or consult on my behalf. (Won’t be relevant to 99% of people who read this issue, but for those 1% now you’ll know how to hire if you want a closer look at my particular ways of writing emails and doing business.)
* The secret way I use to write software offer ads that has resulted in 4xs the sales than even our most optimistic hopes when launching them.
* The “application plan” sales letter secret that can potentially overwhelm people into wanting to buy from you. (Michael Senoff & I used almost 20 years ago to “game” eBay’s search results and make a bundle on one of our offers — and I recently used it again on one of our software pages for absolutely incredible results.)
* What Viagra & Dropbox can teach marketers wanting to make the maximum sales from software offers with minimum effort.
* How one of my clients dominated the self defense niche by doing the exact opposite of studying all the market’s control ads and “what’s working now.” (SIDE NOTE: now that we are firmly entrenched in what I’ve been teaching in Email Players called “6G Marketing Warfare”, what my client did is even more relevant than ever if you want to utterly destroy your competition.)
* Why my most successful software offer sales letters are more akin to direct mail magalogs than traditional online sales letters. (I had to literally invent my own sales letter “structure” for software after examining the market — and I daresay it works a helluva lot better than the other software sales pages I’ve seen out there. If you sell software, it may just work the same for you, too. I legitimately don’t know though, since I am the only one who has done it the way I do it so far…)
* How to approach writing the sales copy for offers that are several years “ahead” of the market that require more education about what’s being sold before anyone will buy.
* The “Hail Mary” pass email secret for getting lots and lots of sales towards the end of a deadline during a product launch.
* Plus a bonus elBenbo’s Lair insert about when to never offer guarantees or do any other “risk reversal” and when to triple down on doing them.
Here’s the deal:
The deadline to subscribe in time to get this issue is today.
Specifically, when I send it to the printer.
After that, it’ll be too late.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle