How to use my write privilege to bang out profitable sales copy
Published: Thu, 05/27/21
One advantage of what I like to call "write privilege" I had early on in my copywriting business was meeting & being hired by “Email Players” subscriber and the “founding father” of online advertising (even Time Magazine admits as such) & email marketing Ken McCarthy.
How was this an advantage, exactly?
Because he hired me — after noticing how much raw writing I was doing even at that time, which he said was rare for copywriters, big lesson in that — to write the sales letter for his Advanced Copywriting For Serious Info Marketers course. And to prep me to write that ad, he sent me an extremely rare 3-hour interview he did with “Email Players” subscriber and the man who is universally considered the world’s greatest living copywriter:
Gary Bencivenga.
That interview is solid vibranium-laced adamantium wrapped in a gleaming diamond.
And one of the lessons in it Gary passed on to the listeners was to not just study great copywriters, but study great salesman. There are certain concepts and ideas you will never hear from copywriters or in any copywriting courses that can dramatically increase the response and sales of your copy.
One thing I learned from studying salesman was structure of a persuasive argument.
Structure and framework are powerful tools for writing ads.
And, in the June “Email Players” issue I talk about sales letter structures.
Namely, 3 different ones I’ve been using recently.
Including the one I use for selling software offers.
To subscribe before the deadline, go here:
https://www.EmailPlayers.com
Ben Settle