History's greatest ad man’s advice for dealing with clients
Published: Fri, 05/21/21
“Rules for respect in business”
The rule I dug on most was:
“In meeting with clients, do not assume the posture of servants.
They need you as much as you need them.”
Reason why I dug on this is, it reminded me of a real life story of persuasion.
Here's what I mean:
Also that year, I took a firearms class from one of the world’s top instructors (according to the NRA, and hundreds of military and law enforcement professionals). And, I was floored by not only what he was teaching, but *how* he taught. I took written notes — and I never take written notes, I hate long hand — on his teaching techniques more so than the info he taught, if that tells you something. Anyway, this guy’s classes are routinely sold out, and his trainings booked well in advance. He competes with at least a few dozen others in this small county and, while they all struggle for for business, he always has more than he can handle.
(Having to take months off at a time just to take a break).
His secret to having all these clients?
Well, there’s his knowledge, true.
And his incredibly sharp infotaining style of teaching.
But, that doesn’t explain how he gets complete strangers who have never heard of him before practically begging to sign up.
No, he does something else.
Something anyone — especially freelancers and coaches — can do.
Something that worked like gangbusters for me when I was freelancing.
And that magic something is:
Complete indifference to whether anyone shows or not.
In other words:
If you show great, if not, he doesn’t care.
And not in a fake, chest-beating social media “I give zero fugks!” grandstanding way — as anyone who says that actually does care or they wouldn’t have to say it. No, it’s real for him. If anything, last I heard he’s got a waiting list of people eager to hop into a class if a spot opens.
Anyway, the same concept applies to freelance copywriters.
There is always something mysteriously attractive about someone who doesn’t need.
In this case, need a fee.
And one of the things my “Email Client Horde” book that is on sale this weekend does is, it shows you how to start doing things in a way where you can potentially start getting leads coming to your business, wanting to hire you, and, in some cases wanting to pay you — without even seeing a portfolio or list of referrals.
Sale ends Sunday, May 23 at midnight EST.
After this sale ends, the book is getting a long overdue price increase.
Here’s the link:
https://www.EmailPlayers.com/clienthorde
Use this code at the checkout to get the discount:
RAWGER
Make sure the price changes before entering any credit card info.
Ben Settle