Your hot hand trapped in the teeth of the social media marketing cookie jar
Published: Fri, 04/23/21
Once upon a time Sifu dropped an analogy during a Wing Chun session he heard from his sifu & Wing Chun grandmaster.
Specifically:
How the one thing that separates a master from a mere teacher is a...
Cookie jar.
This transcends martial arts and applies to pretty much anything you can think of.
And what it means is this:
Imagine your skill or area of expertise is like a cookie jar full of cookies. Most people take cookies out of the cookie jar. Which simply means, whatever the topic/discipline/art/profession/skill is… a student comes in and starts immediately learning what other people have brought to the table on that particular subject.
And that’s fine — everyone has to start somewhere, after all.
Depending on the situation:
Most students will probably forget what kind of cookies they took out, much less what they taste like.
Many will enjoy the cookies, and continue to take from it.
Others will even go on to seek out more cookies from other jars.
But only a very few will put cookies back IN the jar.
In other words:
It's only the really outstanding masters of a skill that take knowledge, take lessons, take wisdom, and take techniques & ways of doing old techniques… and create something entirely new they can add back into the cookie jar of knowledge everyone else is merely only taking from. With kung fu, it could be just a better way of teaching something. It could be a better way of striking or a better way of kicking or a better way of deflecting. It could be anything. But the best ones putting cookies back in and contribute something to that style & discipline, make it better so that it never gets stale and so that it's always changing and growing and getting better for future students over time — including over the next several generations — so they can get better and stronger and more proficient.
This is a very important concept for anyone doing any kind of teaching too.
And I don’t care what you sell or what market you are in.
Information tends to get stale if it's not being added to, if it's not being improved, if it's not being used and applied in different and unique and creative ways.
All of which brings me to the point:
There aren’t a whole lot of people putting cookies back in the social media marketing cookie jar. From what I can tell, it’s a lot of regurgitation, formal memorization, virtue signaling and nattering on about “purpose” or passion or whatever
But rarely is there any legitimate innovation.
And I like to think my new Social Lair book is doing the opposite:
Putting cookies back into the social media marketing jar.
I doubt anyone anywhere else teaches anything even remotely like what this book teaches when it comes to social media. And I also like to think the sales letter makes that abundantly obvious.
Whatever the case, the launch price deadline is upon you.
After this launch is over the book will sell for $555.00.
But, until tonight, Friday 4/23 at midnight EST it’s $150.00 off ($405.00).
To get the discount do this:
1. Go to the URL below and buy it before the deadline
2. Use code BERSERK at the check out
(Make sure you see the price change before entering any info.)
And that’s all there is to it.
Here’s the link:
https://www.EmailPlayers.com/social
Ben Settle