"Why are all your testimonials from white men?"

Published: Fri, 04/23/21

Came a question/comment about the testimonials on my home page:

“That is a lot of white men on your landing page. Are women not experts in direct response?”

I must admit:

I did not realize Carline-Anglade Cole is a white guy.

(Name of her book notwithstanding…)

Or that Lori Haller was a man.

Must investigate further…

While I’m doing that, here’s something to think about:

My new Social Lair book may just give her hope.

One need only look at the sales page and the testimonials to see how it helped various chicks out. In fact, if memory serves… my group was what at least partially inspired A-list copywriter Kim Krause Schwalm to create her (all-female) Girls Club group. And my own group had a weekly column written by a chick whose traditional values were so in line with my own, that it pleased me to watch certain members pretend to like her posts publicly while privately sneering at her — as they did to me on the regular - in other groups.

That amused me quite a bit.

Yes indeed it did…

After all, it meant the Conflict-creation I write about in the book was all working.

Okay, on to the business:

After this week’s launch Social Lair will sell for $555.00.

But, until tonight, Friday 4/23 at midnight EST it’s $150.00 off ($405.00).

To get the discount do this:

1. Go to the URL below and buy it before the deadline

2. Use code BERSERK at the check out

(Make sure you see the price change before entering any info.)

And that’s all there is to it.

Here’s the link:

https://www.EmailPlayers.com/social

Ben Settle