What a $500 freelancer pitch looks like

Published: Fri, 05/21/21

Every now and then, not as much as I used to, I get cold pitched by freelancers.

Yes, even though I write all my own ads — go figure.

And, they always have flashing red “tells” that gives away they’re either (1) complete amateurs or (2) if not amateurs, they have no idea how to sell themselves.

Such as:

Giving you their unsolicited opinion of your current ad and its (perceived) flaws, etc, without knowing any of the numbers or sales stats or the context behind it first. I don’t know who’s teaching freelancers to do this. But I hope nobody is paying for this silly advice.

Another tell?

Asking for a free copy of the product.

(Shocking!)

Here’s one of my favorite examples I once got:

===

I clicked the link to your “Copywriter’s Grab Bag.”

I’m a copywriter and I thought I would be interested.

How has this landing page worked for you?

I found it confusing and tiring to read – a whole bunch of benefits bullet-listed at random – no logic behind the whole thing.

Let me know.

BTW I’d like to write you a landing page for your Copywriter’s Grab Bag. And I’d like to do it free of charge just for your opinion. If you think it’s good you can use it. If (and only if) it performs well, you can reward me with a bonus of say, $500.

But I’ll need a copy of your Copywriter’s Grab Bag to know what I’ll be writing about.

===

I agree:

He does need a copy.

But probably not for the reasons cited…

Anyway, nothing against the guy.

I’m sure he’s a good egg.

But since we’re doling out the unsolicited advice, here’s a tip for him that’ll serve him well the rest of his days if he takes it to heart:

"Learn how to sell instead of pitch, Spanky."

You’ll get more clients.

Make more $$.

And, not look like a newb.

More:

One of the benefits my Email Client Horde book that is on sale this weekend grants freelancers is not being in such a needy position to pitch like that. And, instead, be more of an “order taker” — where, over time, you can potentially build a list of client leads and pick and choose the ones you want to work with or even talk with.

Sale ends Sunday, May 23 at midnight EST.

After this sale ends, the book is getting a long overdue price increase.

Here’s the link:

https://www.EmailPlayers.com/clienthorde

Use this code at the checkout to get the discount:

RAWGER

Make sure the price changes before entering any credit card info.

Ben Settle