The King of Late Night’s secret for creating social media addicts
Published: Wed, 04/21/21
i.e., The King of Late Night — whose altar all today’s talk show hosts admittedly bow at.
He never used social media.
But if social media had been around in his hay day, I believe he’d have been 10x’s more popular than he was at the height of his fame — and that’s saying something considering he was THE most popular man on the planet probably. Even more well-known than the President of the United States according to polls & surveys at the time. In fact, he had the power — had he chosen to use it — to sway elections, if he’d wanted. And today’s talk show hosts & comedians (Seinfeld, Letterman, Steve Martin, etc) all admit they learned from watching him and can’t even hold a candle to what he did. One of them (I forget which — Gary Shandling?) was almost irritated saying Carson “made it look so easy” when it’s clearly not. And it’s ironic how he was THE top A-list celebrity that all the other A-list celebrities would hound and ask about at all the A-list parties… while he’d do everything he could to avoid going and do the Irish good-bye (i.e., leave on
the sneak when nobody was looking) when the opportunity presented itself, since he was so introverted.
That said, he was mostly a miserable guy.
And his career is more a what NOT to do lesson than anything else.
Not just his string of divorces & terrible business decisions… but the mafia almost put a hit on him after he made a pass at the mob boss’s girlfriend. (According to Henry Bushkin — Carson’s lawyer and best friends for many years — the only thing that saved Carson was it was right around the time of the annual parade for Italians and they didn’t want the bad PR…)
On to the point:
Johnny’s show was always the topic of conversation.
I’d go so far as to say his audience was literally addicted to his show.
Proof:
Every day at jobs, worksites, and offices around the planet people would talk about the previous night’s monolog — which even presidents and kings of countries tuned in for. And when I crafted & ran Social Lair game on my old elBenbo’s Lair Facebook group, I very deliberately did things to try to get that same effect.
I wanted people to have almost no choice but to talk about my antics.
Not just in my group, but in others’ groups.
And — going by screenshots my Spy Network used to routinely send me — it was not unusual for other peoples’ groups to have their comments hijacked by people from my group, talking about my group, using our own lexicon of words (we had our own Lexicon up in elBenbo’s Lair), and basically letting elBenbo’s Lair “leak” over into those other groups.
A phenomenon that put quite a bit of money in my righteous pocket sometimes.
Another thing I learned from Carson:
How I picked my moderator/HBIC Misty.
i.e., my Head Bytch in Charge.
Misty did a magnificent job.
And I very deliberately picked her the way Johnny Carson picked Bushkin to be his right-hand man. Before Bushkin came on board, Carson was barely netting $6,000 per month from the Tonight Show. And while that’s actually not bad for 1970 money (about $40,000 per month), it was peanuts compared to the $300 million fortune Carson had when he died in 2005 — which is over $400 million in today’s money.
All a result of how Bushkin “meshed” with Johnny.
And if you want to run an extremely profitable social media platform, there are two pieces of advice I have:
1. Find a moderator like I did to keep the peace and run background things
2. Pick someone in the same manner I did — which is not only based on how Carson and Bushkin meshed (as well as how Jobs & Wozniak meshed with Apple) but also how some of the most brutal & effective armies have been created throughout history, too.
I explain this in more detail on page 81 in Social Lair.
After this week’s launch the book will sell for $555.00.
But, until Friday 4/23 at midnight EST it’s $150.00 off ($405.00).
To get the discount do this:
1. Go to the URL below and buy it before the deadline
2. Use code BERSERK at the check out
(Make sure you see the price change before entering any info.)
And that’s all there is to it.
Here’s the link:
https://www.EmailPlayers.com/social
Ben Settle